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Arjita A. Sethi
Advising Unconventional Entrepreneurs at New Founder School | Bringing Wellness and Joy to Busy Professionals at Shaanti | Professor of entrepreneurship and business management
Arjita A. Sethi is a prominent business coach and entrepreneur based in Austin, Texas. She is the founder of New Founder School, which supports immigrant and unconventional founders in launching their ideas.3 Arjita has a diverse background in entrepreneurship, education, and mentorship:
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Entrepreneurial Experience:
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Academic Roles:
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Mentorship and Advisory Positions:
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Investor:
- Angel investor in several startups, including Origin Protocol, GigKloud, Inc., and BABB3
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SXSW Involvement:
- Coach/Qualifier for SXSW Pitch, which features interactive technology companies across multiple categories2
Arjita's expertise lies in providing personalized strategic guidance, customized growth strategies, leadership development, mindset coaching, and business model optimization.1 Her coaching philosophy emphasizes creating life-integrated businesses and maintaining work-life balance.45 Arjita's approach to entrepreneurship is often compared to long-distance running, highlighting the importance of perseverance and self-reflection in the startup journey.5
Highlights
Watched a 58-year-old retired teacher build a working AI agent yesterday. She'd never opened ChatGPT before. Had a working customer-service bot in 90 minutes. The ceiling isn't technical. It never was.

