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Armin Braunsberger
CMO & Head of Media Sales // Creative Director
Professional Background
Armin Braunsberger has carved out a distinguished career as a specialist in cross-media marketing and campaigning, skillfully blending traditional and digital advertising techniques. His impressive portfolio showcases his role as co-developer of the VIEW Tablet, a cutting-edge sensor-based DOOH advertising system. Armin has significant experience as a Creative Director, overseeing impactful campaigns, commercials, and video productions. Most notably, he has served as the Head of Marketing for Planwell Trading Ltd. in Hong Kong, where he implemented comprehensive marketing strategies to elevate brand awareness and drive consumer engagement.
Education and Achievements
Armin's educational journey equipped him with a robust foundation in digital content creation. He studied for a Bachelor of Arts (BA) in Digital TV Production and Content Production at Fachhochschule Salzburg, University of Applied Sciences. This academic background laid the groundwork for his innovative approach to media and marketing. Alongside his degree, he also achieved certification as a Staatlich geprüfter Mediendesigner from Berufsschule für Mediendesign Linz, which further honed his skills in design and media production.
Career Highlights
Armin's career is marked by a series of prestigious roles in notable organizations. Currently, he holds the position of Head of Marketing and Media Sales at View Promotion GmbH, where he continues to push the boundaries of marketing in the digital space. Previously, he was the Chief Marketing Officer (CMO) and spearheaded digital projects for Planwell Trading Limited, advancing the company’s digital footprint and market reach.
In addition, Armin served as Creative Director and CEO of the Braunsberger Media Group, where he was instrumental in directing a diverse range of media projects and campaigns. His tenure at Red Bull Media House as a Content Producer further exemplifies his deep involvement in compelling storytelling through various media platforms. Earlier in his career, he contributed to the editorial team at ORF as an intern and worked as a graphic designer at COMO Agentur für Markenstrategie. With experience as a camera operator and cutter at RTV Regionalfernsehen, Armin has cultivated a well-rounded skill set that enables him to excel in multiple facets of the media landscape.
Notable Achievements
- Innovator in Digital Advertising: As a co-developer of the VIEW Tablet, Armin has contributed significantly to advancements in digital out-of-home (DOOH) advertising systems, enhancing how brands connect with consumers in real-world environments.
- Leadership Roles: Demonstrated expertise in leadership through roles such as Creative Director and CMO, guiding teams to execute innovative multimedia campaigns.
- Versatile Skill Set: With a background in content production, graphic design, and marketing strategy, Armin has developed a diverse skill set that approaches advertising challenges from unique angles, ensuring effective communication and engagement.
The Impact of Digital Marketing
Armin Braunsberger's extensive experience positions him as a thought leader in the marketing industry, particularly in the realm of digital marketing. He understands that the landscape is continuously evolving and that staying ahead of trends is crucial for success.
Armin’s endeavors underscore the importance of cross-media strategies that engage audiences across various platforms. This approach has become increasingly vital in today’s marketing climate, where consumers are exposed to a multitude of messages daily. By leveraging his expertise in digital TV production and media design, Armin is uniquely qualified to consult and guide organizations looking to enhance their marketing efforts and connect more meaningfully with their audiences.
Conclusion
Armin Braunsberger exemplifies the modern marketing professional, seamlessly integrating creativity with strategy. His notable contributions to cross-media marketing and DOOH advertising systems have left a lasting impact on the industry. With a robust education and extensive professional experience, he continues to innovate and lead within the sphere of marketing, making him a valuable asset to any organization. It's exciting to see how he will further influence the future of marketing in the coming years.
Achievements
