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Arnau Vendrell
Co-CEO & CRO Director at iSocialWeb - Co-CEO & CPO at Growwer - SU2018 @NASA Ames - Nuclear Engineer & Jazz
Arnau Vendrell is a conversion optimization specialist with a broad experience in various marketing aspects of consumer products online. His focus lies on maximizing conversions but his expertise extends to general management, operations, business development, talent management, and marketing. With a background in seed-stage companies, Arnau is well-versed in different facets of business operations.
His specialties include general management, conversion optimization, business strategy, negotiation, and working with start-ups. Additionally, Arnau is an accomplished author and speaker, sharing his insights and knowledge with others in the industry.
In terms of education, Arnau Vendrell pursued diverse fields of study. He completed a Bachelor of Arts in Jazz Studies, Financial & Economic Analysis, a Master of Engineering in Industrial & Nuclear Engineering, and conducted his Master's Thesis in Industrial Engineering focusing on muon spin relaxation data analysis at UCLouvain - Université catholique de Louvain.
Arnau Vendrell has been associated with various organizations where he has played significant roles. Notably, he served as the Co-CEO and CRO Director at iSocialWeb Marketing, held positions as a CRO Mentor at Club Ecommerce and as a CRO Teacher at Universidad Complutense de Madrid and Founderz. He was also Co-CEO & Co-CPO at Growwer, a Writer at Vivir Adentro, part of SU Incubator Fall 2018 at Singularity University, Co-CEO at Virality Media, a Consultant at BDO Spain, and held internships at AIAC and ENDESA.
Highlights
Google Data Studio se integra dentro de Looker y pasa a llamarse Looker Studio.
Hasta ahora, Google Data Studio formaba parte de la plataforma de marketing de Google (GMP) y permitía a los usuarios conectarse a fuentes de datos y crear cuadros de mando interactivos compartibles.
Looker por el contrario, era una herramienta de visualización y Business Intelligence (BI) a nivel empresarial (adquirida por Google) que ofrecía informes personalizados, cuadros de mando colaborativos y análisis avanzados.
El cambio que acaba de proponer Google al integrar Data Studio (ahora Looker Studio) es el de poder aprovechar todas las tecnologías de Google como la inteligencia artificial (IA) y el aprendizaje automático (ML) y apoyar a la generación de los cuadros de mando y a la toma de decisiones.
Por el momento Looker Studio seguirá siendo una herramienta gratuita, aunque tendrá una opción "PRO" para acceder a gestiones de equipo, acuerdos de nivel de servicio (SLA), integración de Dataplex para el linaje de datos, la visibilidad de los metadatos, etc.
#inteligenciaartificial #datastudio #googleanalytics #google #data #businessintelligence #marketing #ml
