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Arnaud Plas
Co-Founder & CEO at Prose (We're Hiring!)
Arnaud Plas is the Co-Founder and Chief Executive Officer of Prose, a pioneering beauty-tech company that specializes in personalized haircare and skincare products. Founded in 2017, Prose utilizes artificial intelligence and lab innovations to create custom-formulated products tailored to individual customer needs, moving away from traditional mass production methods.123
Professional Background
Before launching Prose, Plas held significant roles at L’Oréal, where he was Vice President of Digital & E-commerce Strategy for L’Oréal USA. In this capacity, he led the company's digital transformation efforts. His previous experience also includes managing skincare brands for L’Oréal in France and working at Henkel in various marketing roles.15
Education
Plas graduated with a Master's degree from NEOMA Business School in Paris and completed a specialized program at the Massachusetts Institute of Technology (MIT) focused on strategy, marketing, finance, digital operations, and customer-centricity.4
Vision and Achievements
Under Plas's leadership, Prose has achieved notable milestones, including reaching profitability in May 2023 and successfully launching its skincare line. The company operates as a certified B Corporation, emphasizing sustainability and social responsibility alongside its innovative product offerings.36 Plas's vision for Prose is to redefine beauty standards through personalization and technology, fostering a culture of creativity and collaboration within the organization.3
Personal Life
Plas resides in Williamsburg, Brooklyn, with his wife and two daughters.1
Highlights
According to Vogue Business, 76% of consumers crave personalized beauty products, yet only a mere 23% of brands offer them. The demand is there, but the supply? Not so much.
With AI-driven personalization and a deep understanding of our customers' unique needs, Prose is not just a part of the change – Prose is leading it: in 2023 alone, we've shipped over 5 million truly personalized products, all unique, and made-to-order in Brooklyn. Imagine a world where every beauty product was made ... just for you! That's the vision Prose is bringing to life and what drives me every day.
Thank you Kayla A. Greaves for featuring Prose in Vogue Business.
Celebrating Milestones at Prose! 🚀 In May 2023, we achieved another significant milestone: Prose turned PROFITABLE! And just a few months later, in August, we outdid ourselves by reaching a mid-single-digit EBITDA, surpassing our own goals for this year!
Still, a lot to aspire to when looking at the industry's top players, but this is a monumental leap for us and demonstrates that a well-executed D2C model can be both dynamic and profitable.
A lot of the credit goes to our relentless focus on productivity enhancements (Thank you Anthony Perdigao and Ops teams!!) and strategic initiatives: the successful launch of our Skincare line in April has been a direct catalyst (Kudos to Megan Streeter, Paul Michaux and Marketing & Digital teams for this amazing launch!!).
But I couldn’t let this moment pass without extending a heartfelt 'Thank You' to our stellar FP&A team: Genevieve Chow, Katharine Nicosia, Catherine Kernan, our Accounting team: Robyn S., Daphne Liu, Keith, and Venice Franco and a special shoutout to our CFO, Michael Nathenson, for steering the ship with precision and dedication over the last 2-3 years!
We're excited about the journey ahead and promise to keep pushing our limits. 💪 #TeamProse #MilestoneAchieved #OnwardAndUpward
