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Arnd Huchzermeier
Co-Founder Industrial Excellence Award; SE/DE POM/MBR; Springer Books on Industrial Excellence, Management Quality, Variable Takt Principle, Bottom-up Strategy Formation, Supply Chain Finance and Blockchain/DLT
Arnd Huchzermeier is a prominent figure in the field of production management and business education. He is the Chair Professor of Production Management at WHU Otto Beisheim School of Management.23 With a PhD from the Wharton School of the University of Pennsylvania, Professor Huchzermeier has established himself as an expert in his field.3
Professional Achievements
Professor Huchzermeier is perhaps best known for co-founding the INSEAD-WHU Industrial Excellence Award, also known as "Die Beste Fabrik" (The Best Factory).12 This award, which was supported by WirtschaftsWoche until 2015, recognizes excellence in industrial operations.2 As the Co-Founder and Academic Director for Germany, Huchzermeier has played a crucial role in promoting and recognizing industrial excellence.2
Academic Contributions
At WHU, Professor Huchzermeier holds the position of Chair of Production Management and serves as the Director of the Center of Collaborative Commerce.6 His research has been widely cited, with over 3,300 citations to his name, indicating his significant impact on the field.6
Recent Activities
In January 2024, Huchzermeier shared information about the finalists of the Industrial Excellence Award 2023, which included companies from Portugal and Belgium.4 This demonstrates his ongoing involvement with the award and his commitment to recognizing outstanding industrial practices.
Professional Network
Professor Huchzermeier maintains an active presence on LinkedIn under the username arnd-huchzermeier-b145492.5 His profile indicates that he is based in the Köln/Bonn region and has over 500 connections, suggesting a robust professional network in the industry and academia.5
Through his work at WHU, his role in the Industrial Excellence Award, and his contributions to production management research, Arnd Huchzermeier has established himself as a respected figure in the intersection of academia and industry, particularly in the realm of industrial excellence and operations strategy.
Highlights
This morning 3(+1) doctoral students and I presented our latest research on Retail Analytics at the European Conference on Operational Research 2024 in Copenhagen: i) human-machine demand forecasting, ii) bespoke loyalty rewards, iii) bespoke direct marketing optimization, and iv) prediction of reusable container returns. Thank you to Dr. Devadrita Nair (co-author on the first topic who could not join this time), Yordan Soelter, Philipp Pithan and Niclas Popovic of Vytal.
#RetailAnalytics #HumanMachineForecasting #BespokeLoyaltyRewards #BespokeDirectMarketingOptimization #ReusableContainerReturnPrediction
Congratulations to Oliver Höllriegl on successfully defending his dissertation "Post-Purchase Behavior Analysis for Customer Centricity." Oliver's groundbreaking research sheds light on key insights regarding customer activation and direct-to-consumer marketing strategies in the omnichannel pharmacy consortium landscape.
Key findings reveal that active customers exhibit lower buying behavior, which can be positively influenced through targeted direct marketing initiatives. Particularly noteworthy is the discovery that the post-purchase behavior of inactive customers seldom matches their prior engagement levels. This underscores the importance of understanding post-purchase behavior to ensure the success of activation strategies and meet profit targets effectively.
In a related study, Oliver's wife, Verena Schielein, explored customer reactivation strategies within the pharmacy sector. While initial marketing efforts did not yield profitability, a tailored portfolio of marketing initiatives led to increased customer activity and enhanced profitability. These findings have been instrumental in shaping data analytics and optimization approaches at MEDICON Apotheke and within the industry.
Special thanks to co-advisor Prof. Dr. Christian Schlereth and doctoral defense chair Prof. Dr. Arne Karsten Strauss for their invaluable support throughout this research journey.
#CustomerPostPurchaseBehaviorAnalytics #OmnichannelDataAnalytics #PharmacyMarket #DirectMarketingOptimization #CustomerActivation #CustomerCentricity
