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Arne Mosselman

Founder, CEO & Gen AI Strategist @ Ainigma

Arne Mosselman is a sociologist turned brand builder with extensive experience in PR, advertising, media, social, and sports marketing across the Middle East and Europe.

With a diverse background, Arne has strategically led creative transformations in his recent role focusing on the future of Public Relations in Europe and the Middle East.

Combining insights from PR, advertising, and social media, Arne has excelled in driving brand growth, notably showcasing his expertise at renowned events like the Olympics of Rio '16 and PyeongChang '18.

Beyond his professional endeavors, Arne enjoys exploring art, literature, cycling, and politics, showcasing a well-rounded personality.

Arne has a strong educational foundation with a Master of Science (MSc) in Sociology and a Bachelor's degree in Sociology from the University of Amsterdam, along with a high school education in Bèta, History, and Latin from Christelijk Gymnasium Utrecht.

Throughout his career, Arne has held key positions in various organizations including Founder, CEO & Generative AI strategy consultant at ainigma, Managing Director of Innovation + Creativity - Europe at Hill+Knowlton Strategies, Director of Creative Strategy in Europe and the Middle East at Hill+Knowlton Strategies, Co-Founder & Strategy Director at HELDEN, among others.

His professional journey includes roles as a social media strategist, project manager, and campaign manager, reflecting a diverse skill set and a rich career trajectory.

Arne's involvement as a Dubai Lynx judge in 2023, along with participation in prestigious events like SXSW, The Next Web, and Cannes, highlights his industry recognition and influence.

Highlights

Aug 15 · linkedin

Not sure if I can phrase this better than Gen Ai, but... we're looking for a Junior Project Manager to support our Gen AI Consultancy projects in the UK. Cool? Yes! Do share please.

So are you or do you know someone who is... "eager to work on projects that blend Gen AI with human insight? Become a part of Ainigma and help us transform the way organisations embrace Gen AI." Please apply or send me or Ginnia Cheng (鄭梓欣) a DM for more info.

Aug 4 · linkedin

Just in time in the mailbox before I head to Paris 2024 today: The Athlete Brand Book by friend and inspiration Thomas van Schaik. Some thoughts:

It’s like having Thomas himself, but in book form. Meaning: of course it’s over 600 pages, of course it covers everything from registering your Insta handle to ChatGPT prompts, and of course it’s full of anecdotes Thomas usually pulls from his sleeve.

Six months before the Rio 2016 Olympics started, we created the first TeamNL social handles together. And his questions kept on coming: What’s the Twitter cover image? What do the YouTube thumbnails look like when you’re on the homepage? Why don’t we launch the channels with a unique athletes-Twitter-relay? Can we create the world's longest pole-vault-selfie-stick (Yes we could)?

In the years that followed, we created beautiful, award-winning activations across Rio, Korea, Papendal, and Austria. Yet, the greatest lesson you taught me was beyond the work itself: focus on the athletes’ narratives, channel all your creativity and magic into creating something exceptional, and always ask—how will this stand out in six months amidst a sea of sports content? What will make our stories unforgettable?

Citius. Altius. Fortius.

Thanks for sharing your knowledge with the world, and for now bringing back all those memories and people with whom we brought the athletes stories back to life: Brenda Netten Tess van Breugel Dominique Scholten Luuc Renema Ferdi Merks Anton-Jan Thijssen Tim Botter Willem Verschuur Marlies van Cleeff Martijn van de Ven Rosa Dieker Jarmilla van Stralen Stefan Hack Richard Jansen Marlof Kokke Nigell D. Matthijs Nolst Trenité Arno de Jong Judith Keizer Leon Bellaart Richard Schoonderwoert Judith Tillemans Erik Ruts Gerard Dielessen Marise Sperling David van Geene Peter Lansaat Rintje Ritsma Peter Heerschop Mark Stokmans Carien de Bas Vincent Van Welij Bram Rekers Barbara Sark and others.

Arne Mosselman
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Location

Netherlands