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Arsen Israpilov
Arsen Israpilov is a highly accomplished professional with a strong background in Mathematics and Computer Science, having studied at Dagestan State University. He has held key leadership positions at renowned organizations, showcasing his expertise in business development, marketing, and telecommunications.
Arsen Israpilov currently serves as the Head of Export at Google, where he undoubtedly contributes to the company's global business strategies and initiatives. Prior to joining Google, he held the role of Head of Marketing and Business Development at Odnoklassniki within the Mail.ru Group, further highlighting his experience in driving marketing efforts and expanding business opportunities.
Before his roles at Google and Mail.ru Group, Arsen Israpilov excelled as a Program Director at Sitronics Telecom Solutions, demonstrating his proficiency in overseeing program management within the telecom industry. Additionally, he has experience as a Project Manager at NetCracker, showcasing his ability to successfully manage projects and deliver results.
Arsen Israpilov's extensive professional journey reflects his versatile skill set, combining his educational foundation in Mathematics and Computer Science with his hands-on experience in leadership, marketing, business development, and telecommunications. His career progression highlights his adaptability and strategic thinking, making him a valuable asset to any organization.
Highlights
It is time to share an insight that was not part of the GtFT - Google Think Finance and Technology summit keynote and in my opinion it is one of the interesting insights for the finance industry seasonality.
Experts in the mobile gaming industry often refer to the December–January holiday season as “Q5” — an unofficial fifth fiscal quarter that consistently heralds a large spike in mobile gaming revenue. Mobile app installs grew across the board, but games benefited in particular due to their use for holiday leisure-time fun. A similar seasonality trend is happening for Health & Fitness. One of the major triggers for H&F are New Year resolutions for better health and fit.
What about the retail finance industry? And data says that #1 New Year's resolution is “Save more money”. Overall, Q5 is a great opportunity for the finance industry. By understanding its unique dynamics and implementing effective strategies, developers and marketers can capitalize on this peak season and achieve significant growth.
Do you plan to use the “Q5” period for your finance products marketing? #gtft
