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Artem Gladkikh
Founder & CEO Signum.AI | 🤖 An AI-driven monitoring platform that analyzes companies’ and individuals’ activity across various sources like social media, job boards, and more, providing valuable insights
Professional Background
Artem Gladkikh is a dynamic serial entrepreneur and business growth expert with over eight years of hands-on experience in the highly competitive startup landscape. Known for his innovative spirit and dedication to helping businesses thrive, Artem has built a career that merges technology and entrepreneurship, with a particular focus on artificial intelligence (AI) applications. As a founder of several successful companies, he has demonstrated an exceptional ability to identify market needs and create solutions that significantly enhance operational efficiency.
One of Artem's notable achievements includes the founding of Talentboard.me, a widely recognized platform that facilitates job seekers in finding remote employment opportunities. Under his visionary leadership, Talentboard.me quickly became one of the most popular services in its niche, revolutionizing how individuals connect with remote work. Artem's entrepreneurial journey also includes the successful sale of one of his early ventures, further solidifying his reputation as a savvy business operator capable of navigating the complexities of the tech industry.
Currently, Artem is channeling his expertise into Signum.ai, a groundbreaking venture aimed at helping businesses harness the power of AI to optimize their sales and marketing strategies. His work at Signum.ai is characterized by a commitment to driving business transformation through automation, enabling companies to achieve remarkable efficiencies and enhance their bottom line. Artem's role as a community builder is evident in his dedication to fostering collaboration among professionals who are passionate about AI and business growth.
Education and Achievements
Artem began his academic journey at Lipetsk State Technical University, where he studied Engineering. His technical background has been instrumental in his ability to innovate and implement technology-driven solutions throughout his career. The knowledge gained during his studies has served as a solid foundation for his future endeavors in technology and entrepreneurship.
Throughout his career, Artem has actively participated in various professional organizations, such as Pavilion and the Customer Success Collective, where he has forged valuable connections and exchanged insights with industry peers. His involvement in these organizations underscores his commitment to continuous learning and growth within the business community.
Achievements
- Founder of Talentboard.me, a leading service for remote job searches, which gained popularity among job seekers.
- Successfully sold one of his early companies, showcasing his ability to build and scale businesses effectively.
- Currently leading Signum.ai, focused on leveraging AI for sales and marketing automation.
- Engaged in community building within the AI and business growth sectors, promoting collaborative efforts among professionals.
- Dedicated advocate for business transformation through technology, providing guidance to companies looking to enhance efficiency.
Highlights
💰 Interesting Observations on Self-Service Sales
Did you know that modern B2B buyers prefer to independently research information and make purchasing decisions without involving sales representatives?
According to research, 64% of B2B sales professionals offer self-service tools to help buyers make decisions, and 85% of them find these tools effective.
🤔 What does this tell us?
If you don't provide your clients with the opportunity to test your product before purchase — pressing buttons or simply seeing how your dashboards will look — it can reduce your conversion rate by nearly 5 times.
Moreover, if a potential client comes to a call without a basic understanding of your product, it becomes a significant burden for your sales rep/SDR, as they will need extra time just to convey what your product is about.
👀 Personal Observations
In my quest for the perfect balance at Signum.AI, I often experiment with different ways to convert clients into sales. At one point, we only had a demo request button on our landing pages, so clients would immediately request a demo and watch it during the call.
At another time, we only had self-onboarding, allowing clients to explore everything themselves and pay by card. But as it turned out, the most effective approach remains the classic one, where you have the option to both test everything yourself and request a callback if you have any questions. Honestly, I thought that having two paths would cut the conversion rate, but it turned out to be quite the opposite. The flow of registrations for self-onboarding didn't decrease, and having the demo request button in addition to registrations continued to generate calls.
Additionally, I noticed that representatives from larger companies prefer calls, while smaller companies make purchase decisions directly on the website.
These are the conclusions from my observations.
#B2B #Sales #SelfService #Marketing #AI #Automation #CustomerExperience #SignumAI
😮 About Emotional Content in B2B
In addition to the topic of working with millennials, I want to highlight how B2B outreach formats are changing as this age group takes on leadership and decision-making roles.
Here are some key points:
✅ Create B2B Content That Feels Like B2C
This trend is relatively new. The idea is simple: add emotions to your communications and avoid boring, corporate formats. Just be careful not to overdo it.
✅ Use Alternative Communication Platforms Instead of LinkedIn
Millennials are more accustomed to YouTube Shorts, Meta Stories, and TikTok than LinkedIn. This should be considered in your strategy.
✅ Invest in Business Influencers
People are more likely to buy products recommended by industry experts or well-known business leaders. Collaborate with influencers to promote your brand.
✅ Cut the Fluff and Be Honest
The younger generation has a keen sense for BS. Be precise, specific, and cut the fluff from your messages. Your long product benefit emails didn't interest anyone before, and they certainly don't now :)
P.S.
And remember, a true millennial needs to burn out, get married, get divorced, adopt a cat, travel to Asia, come back, and write a book about it. Don't get in their way 😅
