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Arthur Germain
I help B2B firms simplify, strengthen and share complex brand stories with Brand Storytelling.
Arthur Germain is a brand strategist and storyteller who helps B2B businesses build stronger thought leadership and content marketing at Communication Strategy Group.12 He is the Principal & Chief Brandteller at Brandtelling, a company he founded in September 2005.1 Additionally, he is the author of "The Art of Brandtelling," a how-to guide for building brand stories, published in September 2023.1
Germain's roles and activities include:
- Experience: He has been with Communication Strategy Group since September 2005, and with Brandtelling since September 2005.1
- Advisor: He works with the Clean Energy Business Incubator Program (CEBIP) at Stony Brook University, providing story strategy and marketing guidance to clean energy startups.1
- Branding Columnist: He writes a branding column for Channel Futures, an IT channel industry media platform.1
- Category Thinkers Ambassador: He is part of a community of marketers and branding experts.1
Germain has received several honors and awards, including:
- Excellence in Communications Award from Long Island Business News in 20171
- Best Corporate Storytelling Firm (USA) and Most Innovative in Content Marketing (New York) by Corporate Vision (CV) magazine in 20161
- Innovation & Excellence Award by Corporate LiveWire in 20161
- Best Brand Storytelling Agency with Sustained Excellence in B2B Marketing from Corporate Vision Magazine in 20151
- Killer Content Award in 20131
Germain graduated from SUNY Fredonia with a BS in Communications (1982-1986) and Glen Cove High School (1979-1982).1
Highlights
I did a thing...
There are times when your brand is in need of a refresh. It could be something small - like a change in your copy. It could be something huge - like you're going into a new market with a new service.
I've been working with Asaf Bochman👨🍳(give him a follow) on some projects and realized that it was time to refresh MY brand. I'm keeping the same name and logo - but the site wasn't conveying my breadth of services and it was becoming an obstacle to bringing new clients into my process.
So it was time to go!
Take a look at the refresh, revised, rebuilt site and let me know your thoughts!
Thank you Asaf Bochman👨🍳 for design and copy assistance and Joan Gaffney (follow her too) for challenging me to sharpen my focus and copy.
#brandstorytelling #brandtelling #brandrefresh #website
https://brandtelling.com
Great article my Mike Elgan in Computerworld
"AI is a tool, not a colleague - The first problem with believing AI has thoughts, feelings, consciousness and/or knowledge is that we won’t use it as effectively. AI is a tool, not a colleague. Mastery of that tool ultimately demands that we understand what it is and how it works. "
(hahahaha - LinkedIn is offering the Rewrite with AI... I think I'll skip that)
