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Arthur Patterson

Director, Global Taxonomy at Salesforce

Arthur Patterson is the Director of Global Taxonomy at Salesforce, where he leads efforts to classify and organize content across the company. His role involves collaborating with various stakeholders to develop a cohesive taxonomy that enhances content discoverability and usability within Salesforce's extensive ecosystem. This initiative is crucial for ensuring that employees and customers can efficiently access relevant information and make informed decisions based on well-organized content.13

Patterson has been instrumental in transitioning Salesforce's content management practices from traditional print methods to digital formats. He emphasizes the importance of a well-governed taxonomy, which not only aids in content classification but also supports the company's growth—from 17,000 employees when he joined to over 75,000 today.4 His work includes implementing a governance framework to manage taxonomy effectively, thus preventing term overload and ensuring that taxonomy remains relevant and user-friendly.25

Before his tenure at Salesforce, Patterson gained experience in building taxonomies at institutions like Stanford and Berkeley. His expertise in this niche area has made him a key figure in Salesforce's content strategy, helping to create a unified language across diverse teams within the organization.12

Highlights

Nov 27 · youtube.com
How Taxonomy Governance and Auto-Classification Drive Scalable ...
How Taxonomy Governance and Auto-Classification Drive Scalable ...
Aug 30 · tendocom.com
A Taxonomy for Dynamic Content Personalization
Jan 1 · accel.com
Arthur Patterson - Accel
Oct 3 · salesforce.com
Arthur Patterson, Author at Salesforce
Arthur Patterson, Author at Salesforce
Oct 3 · salesforce.com
A Taxonomy Gives Your Company a Common Vocabulary - Salesforce

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Arthur Patterson
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Location

San Francisco, California, United States