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Arthur White

Director of Integrated Experiences at Zoom Media

Arthur White, also known as Artie, is a seasoned professional with over 17 years of experience in media and marketing.

He currently holds the position of Director of the experiential marketing division at Zoom Media Group US, where he oversees the Integrated Experiences team responsible for crafting custom programs that resonate with active lifestyle consumers.

His role involves planning and executing numerous tailored programs across various industry sectors, contributing to securing repeat business from high-profile clients with budgets exceeding $2.5MM+ at Zoom.

During his tenure, Arthur played a pivotal role in expanding Zoom's experiential business, increasing revenue from $9mm to $12mm within a four-year timeframe through his strategic approach and leadership.

Arthur White's core competencies span a wide range of areas including project management, nationwide CPG sampling efforts, non-traditional media, targeted out-of-home advertising, event planning, PR campaigns, strategic partnerships, account management, team leadership, business development, and budget oversight.

His educational background features a BA in Creative Writing and Literary Theory from City University of New York-Hunter College, where he excelled and made the Dean's List.

Arthur White's professional journey includes key positions such as Director of Integrated Experiences, Director of Production, Manager of Experiential Marketing, and Experiential Marketing Coordinator at Zoom Media.

Prior to his roles at Zoom, he also held positions such as Label Operations Manager at Gern Blandsten Records and Project Manager at YouthStream Media Networks (Alloy).

Arthur White
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Location

Chicago, Illinois, United States