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Artur Krotkov
🏆 Salesforce Marketing Champion | MBA | Salesforce Marketing Cloud and Data Cloud Practice Lead at Accenture CZ
Artur Krotkov is a Senior Manager at Accenture, where he leads the Salesforce Marketing Cloud and Data Cloud practice in the Czech Republic (CZ). His role involves overseeing the implementation and strategy of Salesforce solutions, focusing on marketing and data management technologies.
Professional Background
- Current Position: Senior Manager at Accenture
- Specialization: Salesforce Marketing Cloud and Data Cloud
- Location: Czech Republic
Skills and Expertise
Krotkov has a strong background in digital marketing, data analytics, and cloud technologies, which positions him well to guide clients in leveraging Salesforce platforms for enhanced customer engagement and data-driven decision-making.
Online Presence
His professional insights can also be found on platforms like LinkedIn, where he engages with industry trends and shares knowledge related to marketing technology and data solutions.
Highlights
Ok, it's pretty clear that we all need to be prepared for AI-driven transformations happening across literally all industries and domains. So let's start the learning journey! First 3 little steps ✅
Quick thoughts on each course
Salesforce AI Associate Overview of current AI-powered Salesforce capabilities with mapping to specific tools from the ecosystem. Overall, it's quite a high level (what is of course expected for the Associate exam) but useful to understand current SF offerings in the AI field. Recommended for anyone within SF ecosystem.
AI for Everyone Generally, speaking DeepLearning.AI courses all seem to be of very high quality. This one is a perfect AI learning starting point. Andrew Ng will guide you through key concepts and briefly touch the structure of AI projects. Again, very good for true beginners.
Stanford and DeepLearning.AI: Supervised Machine Learning: Regression and Classification Honestly speaking, my eye twitches a bit after going through all the formulas and calculations. Multiple times I was about to give up this one. But in the end, I find it very valuable as it helps to shape a strong understanding of basic machine learning algorithms and prepares you for practical application of those. Already thinking of some simple use cases I want to implement. Again, recommended!
The end of 2023 was quite challenging, partially due to some new learning goals I set for myself. And this time it was not another Salesforce certification. I decided to temporarily switch my focus from purely technical aspects of CX transformation projects towards the business part of the process. Appreciate all the live discussions and great material delivered by our lecturer Joe. It was an amazing experience, thank you, Joe Wilde and UCD Professional Academy!
Apart from that, jsem velmi rád, že mohu začít mluvit česky se svými přáteli a kolegy. I finally made a strong commitment to learn Czech and my first achievement (A2, I guess it's like the first SF super-badge, right?) is unlocked. 😎 I am very motivated by the idea that it will help me to better understand Czech people and culture of this great country which I started to proudly call my new home. So 2024 has started pretty well so far, let's see what it brings further.
