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Arun Sivashankaran

Founder at FunnelEnvy | Helping marketers optimize revenue with data

Arun Sivashankaran is a seasoned engineer turned marketer who specializes in leveraging data to enhance customer experiences. As the brain behind FunnelEnvy, Arun is dedicated to rescuing demand gen marketers from the pitfall of optimizing vanity metrics, focusing instead on enhancing the crucial revenue attribution metric. With FunnelEnvy's innovative Revenue Funnel Optimization solution, Arun bridges the gap between websites and revenue, ultimately boosting pipeline growth through strategic optimization across all stages of the buyer journey. With an extensive background as a technology entrepreneur and consultant, Arun firmly believes in the power of analytical marketing to drive tangible results and improve the bottom line. His unique approach to marketing integrates engineering principles with profound technical expertise in marketing analytics, optimization, personalization platforms, full stack development, and cloud infrastructure.

Highlights

Jul 3 · linkedin

After more than a decade of experience, I want to emphasize a critical truth—improving conversion rates goes beyond the realm of tools.

It's a people and process challenge.

To drive meaningful results, you must assemble the right team of individuals who are dedicated to disciplined experimentation and analysis.

While tools can support your efforts, two indispensable ones stand out: a robust testing platform and a solid analytics platform.

The key lies in configuring them correctly.

With a plethora of options available, choose the tools that align with your requirements, ensuring their optimal configuration. Then, follow the right process—run experiments, measure data, iterate, and continually enhance your conversion rates.

#ConversionRates #Experimentation #DataAnalytics

Arun Sivashankaran
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Location

San Francisco Bay Area