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Aruna Chawla

Building India's coolest condoms' brand @Salad - Consumer Psychology to get #CloserToCustomers - Brand Strategy + Public Relations

Aruna Chawla is an entrepreneur and consumer psychologist who founded Salad, a vegan condom brand in India.13 She launched Salad in June 2020 with the goal of promoting sexual wellness and safe sex practices.5 Aruna's mission was to create eco-conscious, non-toxic condoms made from natural latex that are fragrance-free and come with recyclable packaging.3

Key points about Aruna Chawla:

  1. Education: She holds a Bachelor of Laws from Christ University, Bangalore.1

  2. Professional experience:

    • Founder of Salad Ultra-Thin Condoms (May 2021 - January 2022)1
    • Consumer Psychologist and Conversion Strategist at Frictionless Commerce1
    • Entrepreneur in Residence at Antler (July 2022 - March 2023)1
  3. Motivation: Aruna was driven by the low condom usage rates in India and the stigma surrounding sexual health.5 She aimed to make buying condoms less intimidating and promote safe sex as a necessity rather than an option.5

  4. Product features: Salad condoms are vegan, made from sustainable rubber, and free from harmful chemicals.26

  5. Social impact: 15% of Salad's profits were committed to enabling sex education in schools and colleges in India.2

As of December 2023, Aruna announced that she had shut down Salad in March 2023.7 She now describes herself as working in "everything science communications + female health" and is a "nutrition + lifestyle coach".4

Highlights

Oct 15 · lbb.in
Buy Vegan Condoms Online Discreetly From Salad - LBB
Sep 2 · twitter

Doing a social experiment for research on love, marriage, and happily ever afters.

Men on my TL, how would you get a woman to fall in love with you? Assuming this is someone you see yourself spending the rest of your life with.

What works / what doesn't work?

Apr 2 · vanitywagon.in
Salad - Vanity Wagon
Nov 20 · yourstory.com
This woman entrepreneur wants to promote sexual wellness with ...
26-YO On Breaking Barriers By Selling Vegan Condoms

Related Questions

What inspired Aruna Chawla to start Salad Ultra-Thin Condoms?
How did Aruna Chawla achieve success with Salad Ultra-Thin Condoms in just a few months?
What are some unique features of Salad Ultra-Thin Condoms?
How does Aruna Chawla's background in digital therapeutics influence her approach to condom marketing?
What challenges did Aruna Chawla face while launching Salad Ultra-Thin Condoms?
Aruna Chawla
Aruna Chawla, photo 1
Aruna Chawla, photo 2
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Location

Delhi, India