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Åsa Murphy

Investment Director at Storskogen

Åsa Murphy is a dynamic and results-oriented leader with a strong background in digitalization and extensive experience in leadership within the travel, hospitality, and food tech industries.

With a focus on people and culture, Åsa excels at driving company growth and transformation journeys, always prioritizing data-driven decisions and customer-centric strategies.

Her professional journey includes managing P&L for international and regional businesses, leading global and cross-functional teams, and contributing to the success of both scale-ups and listed companies.

Having a rich educational background in Hotel Management, International Business, Law, Psychology, IT, and Business Administration, Åsa Murphy brings a well-rounded skill set to her roles.

Her roles have included positions such as Investment Director at Storskogen, Chief Growth Officer at GastroPlanner AS, MD for Sweden at Bookatable by Michelin, and various leadership roles at Nordic Choice Hotels and Expedia Group.

Åsa Murphy's contributions extend beyond her professional roles, as she has also been involved in advisory positions and volunteer work, highlighting her commitment to the industry and ongoing development.

Åsa Murphy
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Location

Stockholm Metropolitan Area