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Asaf Segev

Product Growth Advisor | Ex Wealthsimple, Amazon, Via, Facebook

Asaf Segev is a seasoned professional with extensive experience in product-led growth strategies, currently involved with a stealth startup. His career spans over a decade, during which he has held significant roles at prominent companies such as Amazon, Facebook, and Via. Notably, he served as the interim Head of Growth at Masterworks, where he oversaw product and growth strategies that drove substantial user acquisition and funding.

Segev's expertise lies in user onboarding, habit formation, retention, subscriptions, and referrals. He has been instrumental in launching innovative initiatives, such as the first rideshare subscription in the U.S. while at Via, which significantly contributed to the company's revenue. His educational background includes an MBA from Northwestern University’s Kellogg School of Management and degrees in Computer Science and Information System Engineering from the University of Toronto and Technion - Israel Institute of Technology, respectively.

Currently, he is working on new projects at a stealth startup focused on product growth, although specific details about the startup's mission or offerings have not yet been disclosed publicly. His LinkedIn profile indicates that he continues to leverage his skills in behavioral economics and design theory to foster impactful growth strategies.1

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Asaf Segev
Asaf Segev, photo 1
Asaf Segev, photo 2
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Location

New York, New York, United States

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