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Asaf Shachaf

Head of Product at Bancor Foundation

Asaf Shachaf is an online digital veteran with over 10 years of experience in the industry, boasting a comprehensive understanding of media acquisition campaigns, performance analysis, business development, and technical aspects of digital marketing. His expertise extends to product development and design for conversion.

Asaf excels in negotiating, closing, setting up, and evaluating various media campaigns, including social media, RTB, email marketing, coreg lead generation, and affiliation. He possesses the ability to identify and incorporate new technologies into daily operations effectively.

With a lean and agile product approach focused on MVP products and minimizing overheads, Asaf emphasizes the importance of using wireframes and user stories to drive progress. He advocates for launching working products in a sandbox environment that can be continuously improved over time.

Educationally, Asaf pursued BSc in Computer Science at the University of Denver and continued his studies in Computer Science at Seton Hall University. Throughout his career, he held key positions at reputable organizations including Bancor Foundation, Prime Gaming, Adklix Ltd., and NeoGames Technologies, showcasing his versatile skill set and leadership abilities.

Asaf Shachaf
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Location

Israel