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Ashira Gobrin

Alchemist of Organizations - turning potential into performance through Purpose, Values and Great Leadership. Chief Unicorn 🦄 at Wave. Certified Graphologist, Executive Coach, Brainspotting Practitioner.

Ashira Gobrin is a seasoned professional with over 25 years of experience in human resources, currently serving as the Chief People Officer at Wave HQ, a Canadian financial services company. In her role, she has been instrumental in developing and executing comprehensive people strategies that drive performance and growth across the organization. Her leadership contributed to Wave's significant success, including one of Canada's largest tech exits in two decades when the company was acquired by H&R Block in 2019.123

Professional Background and Expertise:

Gobrin's career spans various industries and roles, where she has demonstrated a strong commitment to enhancing employee engagement and organizational culture. Before her tenure at Wave, she held several key positions, including Senior Vice President of Global Operations at Vision Critical and Vice President at Delvinia. Her work has consistently focused on scaling operations and improving business performance through effective people management strategies.14

In addition to her corporate roles, Gobrin is also a certified graphologist and an executive coach, utilizing her skills to help individuals and organizations unlock their potential. She has been recognized for her contributions to the HR field, receiving accolades such as the HRPA 2021 Woman of Distinction award.14

Vision and Mission:

Gobrin's mission revolves around transforming individuals and organizations through purpose-driven leadership. She emphasizes the importance of aligning values with operational excellence to achieve measurable results. Her approach combines a performance-oriented mindset with a deep understanding of human behavior, making her a valuable asset in any organizational setting.124

Overall, Ashira Gobrin's extensive background in human resources and her strategic vision for people management continue to shape the culture and success of Wave HQ.

Highlights

May 5 · linkedin

So many emotions right now as we enter National #HolocaustMemorialDay. Never again is now, 90 years later Jews are once again fighting an existential battle for our identity and our lives.

These words of Lieutenant General Herzi Halevi, IDF, Chief of the General Staff, felt meaningful to share.

"With the sound of the siren, the memory of the six million who were murdered in the ghettos and extermination camps, in the killing fields and the death marches, rises again. For a moment, we will bow our heads and connect with the memory of our people who were persecuted and murdered simply because they were Jews. Then we will raise our heads, proudly carrying on their sacred legacy, and continue to take action to ensure that the national home that they longed for, but did not attain, will stand forever.

This is our duty, this is our mission - this is our promise.

The State of Israel was established, among other things, thanks to the soldiers from across generations, who were willing to sacrifice their lives for it. These days, we are in a war where, at its onset, we failed in our mission and lost many - civilians, soldiers, civilian rapid response team members, and security and rescue personnel. Entire lives were cut short in their prime in a war that was also thrust upon us by a wicked enemy who rose up to destroy us. But this time, we are different. A transformation has occurred in the Jewish people. From a voiceless and defenseless people, rose up a people who take responsibility for their destiny, to fight, and promise - never again.

Never again will the Star of David be a mark of shame - instead, a symbol that proudly flies on the nation's flag.

Never again will we be a scattered, homeless and persecuted people in exile - instead, a strong and independent people united in its land and homeland.

Never again will we be a nation without a force to protect it - but instead, a nation whose ranks include heroes and heroines who stand tall and proud, fighting shoulder to shoulder as part of the Israel Defense Forces.

We fight in memory of the six million who could not fight the enemy that rose up to destroy them; for our people who looked in horror and helplessness through the barbed wire fences; for those who did not allow their fate to be sealed by the Nazi oppressor, who took up arms and fought for their lives and the lives of their people with all their might. That was a fight fought by the few who stood up against the many. We fight in the name of those who managed to survive the German inferno and mustered the rest of their strength to take part in establishing a state for the Jewish people.

While we fight our just war, let this memory be the source of our strength, and a reminder of the importance of maintaining a protective force for our people. We shoulder the responsibility to continue fighting for the freedom of the people of Israel and to ensure: Never Again!

May the memory of the six million be blessed."

🇮🇱 עם ישראל חי 🇮🇱

Dec 18 · linkedin

Hostage stories:

Ofelia Roitman was shot in the hand while taken hostage. She was forced into a tunnel where a Palestinian doctor said that he wouldn't even talk to a Jew. She was held in the apartment of a Palestinian couple alone for 46 days. She was starved even though the couple had plenty to eat.

Doron Asher and her daughters, Raz (4) and Aviv (2), were abducted, and Doron was shot in the back. They were held in an apartment, guarded by the mother and daughters of a Palestinian family. The father spoke Hebrew and had an Israeli work visa.

Doron underwent back surgery on their sofa without anesthesia, her daughters beside her watching, as she cried in pain. After 16 days, they were moved to a hospital that was used to hide the them from the IDF as international calls rallied to prevent Israel from going into hospitals. They shared a small room with 7 other hostages for 33 more days. Food was scarce, often saved for the children. Doron lived in constant fear of her daughters being taken so she didn’t sleep at night. The guards demanded silence at all times. Her girls are still struggling from seeing their family murdered on October 7th.

Chen Goldstein Almog was taken with 3 of her children from Kibbutz Kfar Aza. She was with other hostages who were tortured, including two women who were badly sexually abused. They were held in an apartment, in tunnels, a mosque, and a supermarket. She replayed the murder of her husband and daughter, killed in front of them. Before releasing her, Hamas said: Don’t go back home because we are coming back for you.

Itay (18), was shot in the hip by terrorists. He was operated on in Gaza without anesthesia as a form of torture. His sister Maya (21), had major injuries to her ankle. She was operated on by a Gazan doctor, who re-attached her bones upside down.

Raz Ben Ami said for 50 days there was no way to shower. There was no way to flush the toilets, leading to terrible disease. They were not allowed to sit on the sofa because they were dirty.

Noga Weiss (18), returned home after being taken hostage from Kibbutz Be’eri for the first time since Oct 7. She lit candles in the window of her destroyed home with her sister. Their father, Ilan, is still being held in Gaza.

From the Israeli medical teams:

“The stories are not ours to tell. Once the survivors share their stories in their own time, I can assure you that none of you will be able to sleep at night. We have not slept since we got them back.”

"Kids shouldn’t be exposed to the things that they've seen, and they've seen horrible violence, intimate assaults, psychological abuse..."

"Seeing a child with sad eyes and... no focus. It's very hard to see."

"Once the kids started to ask questions, they realized what happened here, the relatives that they lost, the fact that they have no home to go back to. They start to realize the magnitude of the disaster that happened. Everyone came back to missing family members."

Related Questions

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Ashira Gobrin
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Location

Greater Toronto Area, Canada