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Ashish Srimal

CEO @ Ratio | We help SaaS/ Tech companies increase ARR & Fund Growth | BNPL and Modern CPQ for SaaS/Tech

Ashish Srimal is the founder and CEO of Ratio, a visionary aiming to transform how Technology and SaaS businesses boost sales and maximize capital for growth.

With a rich background spanning over 20 years in SaaS, FinTech, and corporate strategy, Ashish possesses a profound insight into the modern challenges and opportunities faced by businesses in today's fast-paced and competitive market.

In addition to his role at Ratio, Ashish is actively engaged as an investor and advisor to diverse SaaS companies, offering guidance on growth strategies, go-to-market approaches, and capital structuring.

He holds an MBA with specializations in Finance, Marketing, and Entrepreneurship from The University of Chicago Booth School of Business, complemented by a B.A. in Economics and Math-Computer Science obtained from Lawrence University.

Ashish Srimal has held key positions in various leading organizations such as Founder & CEO at Ratio, General Manager at Medallia, Founder and CEO at SmarterMe, and several senior roles at SAP including General VP, Head of Global Sales & Go-to-Market, Vice President, and Director of Corporate Strategy & Corporate Development.

His extensive professional journey also includes roles at Experience.com, Cast Iron Systems (acquired by IBM), and Hewlett-Packard in corporate strategy, channel marketing, and sales, showcasing his versatile expertise in different facets of the tech industry.

Ashish Srimal
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Location

San Francisco Bay Area