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Ashlee Gouldstone

I am a seasoned research and analytics leader currently working at NBCUniversal

Ashlee Gouldstone is a seasoned research and analytics leader currently serving as the VP of Advertising Impact at NBCUniversal.1 She has been with NBCUniversal since July 2000, accumulating over 23 years of experience in various research and insights positions within the company.1

In her current role, Gouldstone leads a team responsible for measuring the effectiveness of advertiser campaigns and sponsorships across NBCUniversal's portfolio. Her work involves demonstrating how NBCU delivers on client goals and brand KPIs, as well as developing company-wide norms, case studies, and best practices based on insights from individual campaigns.1

Prior to her current position, Gouldstone held the role of VP of Ad Sales Research for the Entertainment vertical, which included NBC, USA, and Syfy networks. Her responsibilities in this role included brand and category level positioning to demonstrate the value of NBCU Entertainment to agencies and clients.1

Some of Gouldstone's career highlights include:

  1. Conducting an in-depth analysis of the marketing landscape to improve creative elements' performance and drive greater sponsorship revenue.
  2. Spearheading analyses to understand the unique value proposition of USA's "Playing House" across platforms.
  3. Uncovering insights about the Sharknado phenomenon on Syfy, including how it became a ratings, digital, and social success, and how advertisers benefited from its strength across platforms.12

Gouldstone holds a BA in Psychology from Fairfield University, which she earned between 1992 and 1996.1 Her expertise in data analysis and storytelling is further evidenced by her "Storytelling with Data" certification from LinkedIn, issued in October 2019.1

Highlights

Feb 20 · nobledesktop.com
Noble Desktop Reviews & Testimonials
New Disruptors in Media....Understanding Sharknado 2: The Even ...
New Disruptors in Media....Understanding Sharknado 2: The Even ...

Related Questions

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Ashlee Gouldstone
Ashlee Gouldstone, photo 1
Ashlee Gouldstone, photo 2
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Location

New York, New York