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Ashley Arena

Executive Director, Digital Investment at PHD

Ashley Arena is the Head of Advanced Video Activation at PHD US.123 In this role, she works across the agency's client portfolio to develop and execute video activation strategies that capitalize on modern video marketplace and consumption trends.12 Her responsibilities include tailoring clients' approaches to video, such as leaning into audience-first buying, testing new measurement and currencies, and shifting from Linear-led strategies to include more emerging platforms.12

Previously, Ashley held the position of Executive Director of Digital Activation at PHD and Group Digital Director at OMD, where she oversaw digital investment and activation in Programmatic, Display, Video, Search, and Social for various clients across verticals.12

With over 15 years of experience in the media industry, Ashley has demonstrated expertise in driving tangible growth for both clients and agencies in an ever-evolving media landscape.12 Her LinkedIn username is ashleyarena.3

Highlights

Ashley Arena - Schedule: Speaker / Advertising Week NY 2024
Ashley Arena - Schedule: Speaker / Advertising Week NY 2024

Related Questions

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Ashley Arena
Ashley Arena, photo 1
Ashley Arena, photo 2
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Location

New York, New York