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Ashley Eining

Senior Digital Marketing Manager | Growth & Demand Generation | PPC, SEO, & CRO | Marketing Speaker

Ashley Eining is a Senior Digital Marketing Manager specializing in Growth & Demand Generation at Horizon3.ai.12 She is known for her expertise in digital marketing, with a focus on areas such as LinkedIn ads, social media, and lead generation.246

Professional Background

Ashley has established herself as a talented and brilliant marketer, known for mentoring her department and encouraging growth among her colleagues.1 Her role at Horizon3.ai involves overseeing digital marketing strategies, particularly in areas of growth and demand generation.23

Areas of Expertise

Ashley's professional focus includes:

  • Digital Marketing: She regularly shares insights on digital marketing strategies and best practices.6
  • LinkedIn Advertising: Ashley has experience with LinkedIn ads and their implementation in marketing campaigns.2
  • Social Media Marketing: She discusses the integration of AI in social media strategies.4
  • Lead Generation: Ashley has expertise in lead generation techniques for businesses.6
  • E-commerce Advertising: She has knowledge in e-commerce ad strategies.6
  • Landing Page Design: Ashley shares insights on effective landing page design for digital marketing.7

Professional Engagement

Ashley is active on LinkedIn, regularly sharing posts about various aspects of digital marketing, industry events, and professional development.345 She participates in marketing events such as #Demand24, indicating her involvement in staying current with industry trends and networking.5

Ashley Eining's LinkedIn profile serves as a hub for her professional activities and insights in the digital marketing field, showcasing her expertise and thought leadership in the industry.

Highlights

Aug 23 · linkedin

💻 Digital Marketing ProTip Friday:

If you’re an SMB or junior Digital Marketer and you’re struggling to pick 4-6 site links for your Paid Search ads, here are a few simple ideas:

💡 Look at the landing page report in Google Analytics and find the top 4 visited pages that also include an action for the audience.  💡Use the product pages of your top Products/Services  💡Use the product page or press release for a new product launch 💡Promote an upcoming event/webinar or current sale 💡Promote your email newsletter > directing this traffic straight to a form to sign up 💡Promote your main CTA > i.e. if this is a demo request, have a site link directing traffic straight to this CTA form so they can skip the ad landing page all together (make it super easy for the searcher!) 💡Promote your Customer Support page > This one might be controversial but there is no way to fully eliminate serving ads to your current customer base so you might as well make it easy for them to access this information if this is what they are trying to get to (and end up being served an ad).

Additionally, just make sure to set these up with headlines, descriptions, and proper tracking. The site link extensions for Paid Search ads is a huge opportunity to 1) take up more space in the SERPs and 2) promote more choices to your audience. Take advantage of this opportunity!

⚡ What else would you add to this list of options?

#digitalmarketing #googleads #sitelinks

Aug 19 · linkedin

I’m super excited to share that I’m joining the team at Horizon3.ai as the Senior Manager Digital Marketing!

Pumped to work alongside this team of rockstars Ann Strackhouse Miller, Robert Lamberti, Drew Mullen, Matt Hartley, & Amanda N. 🙌

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Ashley Eining
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Location

Fort Collins, Colorado, United States