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Ashley Fortman
Marketing Strategy
Professional Background
Ashley Fortman is a dedicated professional with extensive experience in enhancing customer experience through empathy-driven strategies. With over seven years at Salesforce, she has held various key positions, including Director of Marketing Strategy and Lead Experience Strategist. In these roles, Ashley has been instrumental in advising Fortune 500 brands, ensuring they optimize their customer engagement and evolve their digital programs to meet the ever-changing market demands. Her journey in customer-centric strategy began at Zappos.com, a trailblazer known for its exceptional customer service. During her tenure at Zappos, she learned firsthand about the importance of building customer trust and how it significantly influences business outcomes.
Education and Achievements
Ashley holds a Bachelor of Science (BS) in Marketing from the UNLV Lee Business School, where she laid the foundation for her future career in marketing and customer experience. Her education has greatly influenced her professional trajectory, instilling a knowledge base that combines marketing principles with an emphasis on customer satisfaction. Throughout her career, she has demonstrated a commitment to furthering her knowledge in the field, leveraging research and trends to help brands enhance their offerings.
Achievements
Over the years, Ashley has successfully transitioned through multiple roles at Salesforce, including:
- Principal Marketing Consultant - At this level, she provided strategic insights that helped large organizations redefine their marketing strategies based on customer data and behavior.
- Associate Principal Marketing Consultant - In this capacity, Ashley was involved in crafting tailored marketing initiatives that resonated with customers, solidifying trust and loyalty.
- Senior Marketing Consultant - Here, Ashley worked closely with brands to hone their marketing campaigns, ensuring that customer-centric approaches were at the forefront of all initiatives.
- Database Marketing Manager - At Zappos.com, Ashley honed her skills in database marketing which allowed her to utilize customer data effectively for targeted marketing.
- Senior Email Coordinator and Affiliate Marketing Coordinator - These early roles at Zappos equipped her with the hands-on experience needed to understand customer engagement from multiple channels.
Outside her professional commitments, Ashley is a proud mother who enjoys spending quality time with her toddler. She is also an advocate for wellness, engaging in yoga and staying updated on the latest food trends. Her personal interests reflect her belief that a balanced life contributes to professional success, positioning her as both a compassionate leader and a strategic thinker.
