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Ashley Mui

Multi-Medium Artist

Professional Background

Ashley Mui is a dynamic and innovative leader in the fields of event planning, film production, and community engagement. With over a decade of professional experience, she has cultivated a diverse portfolio, launching successful initiatives that emphasize collaboration and creativity across multiple industries. As the founder of Gratuity Included, Ashley's work stems from a heartfelt appreciation for life, and she dedicates herself to enhancing community experiences through strategic partnerships and thoughtful programming.

Before establishing her own company, Ashley held significant roles in various organizations that strengthened her capabilities in managing large-scale projects. Notably, she served as the Director of Experience at The Future Project, a rapidly growing nonprofit dedicated to empowering youth by fostering skills and leadership qualities. During her tenure, she successfully developed comprehensive programs that engaged young minds in creative initiatives.

In film production, Ashley has made her mark as a Producer with credits on acclaimed documentaries such as Brooklyn Boheme, Finding The Funk, and A Ballerina's Tale. Her work in the film industry extends beyond production as she fosters innovative partnerships that elevate the intersection of media, technology, art, and culture. Currently, Ashley is the Programmer and Producer for Urbanworld, the U.S.'s premier multicultural film festival, where she specializes in managing digital communications and enhancing the visitor experience.

Education and Achievements

Ashley's educational journey provided a strong foundation in marketing. She graduated with a Bachelor of Science in Marketing from St. John's University, specifically from The Peter J. Tobin College of Business. Her academic background, paired with her studies at Landmark, underpins her expertise in strategic communication and organizational development, which she consistently applies in her professional roles.

Over the years, Ashley has participated in numerous organizations and projects that highlight her skills in leadership and program development. At WarnerMedia, she worked as a Creative Designer and Artist-in-Residence Director, coordinating the efforts of 150 artists and contributing to a vibrant creative ecosystem. Her role at the W.K. Kellogg Foundation's National Day of Racial Healing underscores her commitment to social equity, as she managed production and hosting duties for impactful events aimed at fostering community dialogue on racial healing.

Ashley’s dedication to the arts and advocacy within the community is further evident in her former positions, including producer and project manager at FAMILY AFFAIR, co-founder of PlanIt Brooklyn, and production coordinator at Precision Event Group. Each of these roles allowed her to refine her skills in project management, creative direction, and stakeholder engagement.

Notable Leadership Roles

  • Executive Producer - Film & TV Development at The Gates Preserve Media: Here, Ashley was instrumental in fostering creative projects that celebrate and archive hip-hop culture, ensuring its legacy endures for generations.

  • Producer, Programming + Filmmaker Lead at Urbanworld Foundation: In this capacity, she managed programming for the festival, overseeing the creative vision and logistical execution of films showcased to promote diverse voices in cinema.

  • Director of Experience at The Future Project: Ashley played a crucial role in directing experiences that inspire youth, using storytelling and arts as tools for engagement.

  • Dream Director at The Future Project: In this visionary role, she mentored young minds, helping them develop their visions and aspirations into actionable programs.

  • Co-Founder at PlanIt Brooklyn: Her entrepreneurial spirit shines through in her work to create experiences that connect communities through cultural events and artistic showcases.

Ashley’s ability to cultivate partnerships and mobilize teams positions her as a thought leader in her field. Driven by a passion for storytelling and community empowerment, she strives to merge technology and culture to enhance societal narratives.

Current Projects

Currently, Ashley is advancing her work with The Gates Preserve, where she is developing unique television and film concepts aimed at honoring and preserving hip-hop culture. Through this initiative, she is leading efforts to build a comprehensive multimedia archive that celebrates the richness of this influential artistic movement.

At Urbanworld, her role as a Programmer and Producer allows her to innovate and refine digital experiences, ensuring that festival attendees enjoy a seamless interactive platform that showcases global films. Ashley's commitment to creating meaningful experiences resonates throughout her work, making her a trusted partner and leader in her industry.

For those eager to explore more about Ashley

Highlights

Jul 6 · linkedin

International Women’s Day is celebrated on the 8th of March and is the centerpiece of the movement for women’s rights. #IWD2020

We want to thank all women - grandmothers, mothers, aunties, big sisters, little sisters, nieces, and homegirls. We celebrate all of YOU who are taking up space, choosing your freedom, exercising your rights, and continuing to push the needle to ensure that we ALL have social, economic, cultural and political gains. We acknowledge you and all of your accomplishments to date. We are on our way and we have come so far!

This message is for anyone who needs a little light, warmth, nudge, and affirmation at this time. Thank you, Pass it on!

Ashley Mui
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Location

San Francisco Bay Area