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Ashley Sherman
VP, Commercial Route-to-Market at Breakthru Beverage Group
Ashley Sherman is an accomplished professional with a diverse background in the beverage industry and business strategy.
She holds a Master of Business Administration (MBA) from Northwestern University's Kellogg School of Management and a Bachelor of Science (B.S.) in Business and Political Economy from New York University's Stern School of Business.
Ashley currently serves as the Vice President of Commercial Route-to-Market at Breakthru Beverage Group, where she leverages her expertise in sales and distribution.
Her previous roles include Director of Seltzer at Anheuser-Busch and various strategic positions at companies such as Moët Hennessy, PwC's Strategy&, and Breakthru Beverage Group.
Ashley has also explored entrepreneurship as the Co-Founder and CEO of Liquid Confidence™️, showcasing her innovative spirit and business acumen.
With a strong educational foundation and a wealth of experience in the beverage and consumer goods sectors, Ashley Sherman is a versatile leader poised for continued success in her career.
Highlights
I'm thrilled to share that I'm returning to Breakthru Beverage Group as the Vice President, Commercial Route-to-Market.
A lot has changed since I last worked at Breakthru. I got my MBA at Northwestern University - Kellogg School of Management, worked in Brand Strategy & Planning for Hennessy, co-founded the first canned kombucha cocktail company Liquid Confidence which launched in liquor stores across Chicagoland, and most recently led total U.S. malt seltzer sales at Anheuser-Busch.
Meanwhile, in the past year alone, Breakthru has acquired Wine Warehouse in California, Major Brands in Missouri, and J.J. Taylor in Minnesota.
I couldn't be more excited to take these myriad of learnings and bring them back home as I work to evolve the future of beer, wine, & spirits distribution in the U.S and develop capabilities to reinforce Breakthru's position as a top-performing national distributor.
Applications for our Anheuser-Busch Global MBA Internship Program are now open! This 10-12 week summer experience is designed to provide high-potential MBA’s the opportunity to complete real-world strategic projects in one of our functional business areas. You’ll have the opportunity from day 1 to grow, make an impact, and to unleash your potential. Apply today! https://bit.ly/3gYVCTd
Can't say enough positive things about my internship last summer and first 100 days on the job. Reach out to Kelly Bundalo (Binotto) or I with questions!
