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Ashley Sherman

Director of Seltzer at Anheuser-Busch

Ashley Sherman is a seasoned professional in the beverage industry, currently serving as the Vice President of Commercial Route-to-Market at Breakthru Beverage Group since August 2023.1 She has a diverse background in the alcohol and beverage sector, with experience spanning from major corporations to entrepreneurial ventures.

Career Highlights

Breakthru Beverage Group:: Before her current role, Ashley worked as a Manager of Corporate Strategy from 2018 to 2020.1

Anheuser-Busch::

  • Director of Seltzer (July 2022 - August 2023)
  • MBA Intern, Global Strategy (Summer 2021)1

Entrepreneurship:: Co-founder and CEO of Liquid Confidence™️, a company that created the ready-to-drink kombucha cocktail category (January 2021 - June 2022).1

Moët Hennessy:: MBA Intern for Brand Strategy & Planning, focusing on Hennessy (January - June 2021).1

Strategy&:: Associate in Consumer Markets, focusing on CPG (2016 - 2018).1

Education

  • MBA from Northwestern University - Kellogg School of Management (2020 - 2022)
  • Bachelor of Science in Business and Political Economy from New York University, Stern School of Business1

Expertise

Ashley has demonstrated expertise in various areas of the beverage industry, including:

  • Sales strategy development
  • Portfolio optimization
  • Pricing strategies
  • Brand health management
  • Market expansion
  • Supplier portfolio strategy1

Certifications

Ashley holds several prestigious wine certifications:

  • WSET Level 4 Diploma in Wines (Pass with Merit)
  • WSET Level 3 Award in Wines and Spirits (Pass with Distinction)
  • Certified Specialist of Wine from the Society of Wine Educators1

Her combination of corporate experience, entrepreneurial spirit, and deep industry knowledge makes Ashley Sherman a valuable asset in her current role at Breakthru Beverage Group.

Highlights

Aug 15 · linkedin

I'm thrilled to share that I'm returning to Breakthru Beverage Group as the Vice President, Commercial Route-to-Market.

A lot has changed since I last worked at Breakthru. I got my MBA at Northwestern University - Kellogg School of Management, worked in Brand Strategy & Planning for Hennessy, co-founded the first canned kombucha cocktail company Liquid Confidence which launched in liquor stores across Chicagoland, and most recently led total U.S. malt seltzer sales at Anheuser-Busch.

Meanwhile, in the past year alone, Breakthru has acquired Wine Warehouse in California, Major Brands in Missouri, and J.J. Taylor in Minnesota.

I couldn't be more excited to take these myriad of learnings and bring them back home as I work to evolve the future of beer, wine, & spirits distribution in the U.S and develop capabilities to reinforce Breakthru's position as a top-performing national distributor.

Nov 1 · linkedin

Applications for our Anheuser-Busch Global MBA Internship Program are now open! This 10-12 week summer experience is designed to provide high-potential MBA’s the opportunity to complete real-world strategic projects in one of our functional business areas. You’ll have the opportunity from day 1 to grow, make an impact, and to unleash your potential. Apply today! https://bit.ly/3gYVCTd

Can't say enough positive things about my internship last summer and first 100 days on the job. Reach out to Kelly Bundalo (Binotto) or I with questions!

Related Questions

What are Ashley Sherman's main responsibilities at Breakthru Beverage Group?
How did Ashley Sherman transition from Anheuser-Busch to Breakthru Beverage Group?
What was Ashley Sherman's role at Liquid Confidence™️?
What are some notable achievements of Ashley Sherman in her career?
How did Ashley Sherman's MBA from Northwestern University influence her career?
Ashley Sherman
Ashley Sherman, photo 1
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Location

New York, New York, United States