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Ashley Sherman
Director of Seltzer at Anheuser-Busch
Ashley Sherman is a seasoned professional in the beverage industry, currently serving as the Vice President of Commercial Route-to-Market at Breakthru Beverage Group since August 2023.1 She has a diverse background in the alcohol and beverage sector, with experience spanning from major corporations to entrepreneurial ventures.
Career Highlights
Breakthru Beverage Group:: Before her current role, Ashley worked as a Manager of Corporate Strategy from 2018 to 2020.1
Anheuser-Busch::
- Director of Seltzer (July 2022 - August 2023)
- MBA Intern, Global Strategy (Summer 2021)1
Entrepreneurship:: Co-founder and CEO of Liquid Confidence™️, a company that created the ready-to-drink kombucha cocktail category (January 2021 - June 2022).1
Moët Hennessy:: MBA Intern for Brand Strategy & Planning, focusing on Hennessy (January - June 2021).1
Strategy&:: Associate in Consumer Markets, focusing on CPG (2016 - 2018).1
Education
- MBA from Northwestern University - Kellogg School of Management (2020 - 2022)
- Bachelor of Science in Business and Political Economy from New York University, Stern School of Business1
Expertise
Ashley has demonstrated expertise in various areas of the beverage industry, including:
- Sales strategy development
- Portfolio optimization
- Pricing strategies
- Brand health management
- Market expansion
- Supplier portfolio strategy1
Certifications
Ashley holds several prestigious wine certifications:
- WSET Level 4 Diploma in Wines (Pass with Merit)
- WSET Level 3 Award in Wines and Spirits (Pass with Distinction)
- Certified Specialist of Wine from the Society of Wine Educators1
Her combination of corporate experience, entrepreneurial spirit, and deep industry knowledge makes Ashley Sherman a valuable asset in her current role at Breakthru Beverage Group.
Highlights
I'm thrilled to share that I'm returning to Breakthru Beverage Group as the Vice President, Commercial Route-to-Market.
A lot has changed since I last worked at Breakthru. I got my MBA at Northwestern University - Kellogg School of Management, worked in Brand Strategy & Planning for Hennessy, co-founded the first canned kombucha cocktail company Liquid Confidence which launched in liquor stores across Chicagoland, and most recently led total U.S. malt seltzer sales at Anheuser-Busch.
Meanwhile, in the past year alone, Breakthru has acquired Wine Warehouse in California, Major Brands in Missouri, and J.J. Taylor in Minnesota.
I couldn't be more excited to take these myriad of learnings and bring them back home as I work to evolve the future of beer, wine, & spirits distribution in the U.S and develop capabilities to reinforce Breakthru's position as a top-performing national distributor.
Applications for our Anheuser-Busch Global MBA Internship Program are now open! This 10-12 week summer experience is designed to provide high-potential MBA’s the opportunity to complete real-world strategic projects in one of our functional business areas. You’ll have the opportunity from day 1 to grow, make an impact, and to unleash your potential. Apply today! https://bit.ly/3gYVCTd
Can't say enough positive things about my internship last summer and first 100 days on the job. Reach out to Kelly Bundalo (Binotto) or I with questions!
