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Ashley Voran
Marketing & Communications Account Manager at Blue Cross and Blue Shield of Kansas City
Professional Background
Ashley Voran is a dedicated and accomplished marketing and communications professional whose career has been built on a solid foundation in journalism and strategic communications. With an educational background in Journalism and Mass Communications from The University of Kansas, Ashley has consistently leveraged her expertise to excel in various roles in the corporate communications field, particularly within the health insurance sector.
Currently, Ashley serves as the Marketing & Communications Account Manager at Blue Cross and Blue Shield of Kansas City. In this capacity, she plays a pivotal role in shaping the organization’s communication strategies, forging connections with stakeholders, and driving engagement through innovative marketing initiatives. Her extensive experience within the organization has allowed her to ascend through various positions, including serving as the Corporate Communications Coordinator and Corporate Communications Consultant, where she honed her skills in developing effective communication plans and managing corporate messaging.
Education and Achievements
Ashley Voran earned her Bachelor of Science in Journalism and Mass Communications with a focus on strategic communications from The University of Kansas. This comprehensive education equipped her with the necessary tools to navigate the dynamic landscape of media and public relations. Her learning experience emphasized the importance of storytelling, an invaluable skill that she applies daily in her work.
Beyond her formal education, Ashley's career has been marked by a series of significant achievements. She has worked tirelessly to enhance the visibility and reputation of her employer through strategic marketing campaigns and effective internal communications. This strategic focus on aligning the communications strategy with broader organizational goals has been a hallmark of Ashley's approach to her work.
Previous Experience
Prior to her current role, Ashley gathered diverse experiences that enriched her skill set and understanding of the communications landscape. Her beginnings as an Event Planning Assistant at Megan Neher Public Relations allowed her to gain hands-on experience in organizing events and executing PR strategies. This role underscored her organizational skills and her ability to work collaboratively in high-energy environments.
Further expanding her credentials, Ashley undertook a Marketing Internship at the Bank of Prairie Village, where she learned the intricacies of financial communications and marketing strategies. Additionally, her tenure as a Media Intern at Bernstein-Rein Advertising, Inc. provided her with a deeper understanding of advertising dynamics and the importance of reaching target audiences effectively.
In her earlier capacity as a Project Member/Researcher at the Beach Resource Center for Disabilities, Ashley was committed to understanding and advocating for individuals with disabilities, showcasing her dedication to social responsibility through her professional endeavors. She also undertook a Developmental Internship at KVC Behavioral Healthcare, where she gained insights into the healthcare industry and the critical role that communication plays in health services.
Overall, Ashley Voran's professional journey reflects a blend of education, experience, and a passion for strategic communications that she brings to every project she undertakes. Her commitment to excellence and her ability to adapt to the ever-evolving dynamics of the marketing and communications field position her as a valuable asset to any organization.
Achievements
Ashley Voran has a rich tapestry of accomplishments throughout her career in marketing and communications. Some of her notable achievements include:
- Successfully spearheading marketing campaigns that significantly enhanced brand awareness for Blue Cross and Blue Shield of Kansas City.
- Building strong relationships with stakeholders and clients through effective communication strategies.
- Developing comprehensive corporate communication strategies that align with organizational goals, improving overall internal and external communication.
- Gaining extensive experience in event planning and execution, leading to successful outcomes for various corporate events.
- Contributing to the understanding of complex healthcare topics through clear, accessible communication.
tags:[
journalism
mass communications
strategic communications
marketing communications
healthcare communications
event planning
public relations
stakeholder engagement
campaign management
corporate communications
advertising
internship experience
Blue Cross and Blue Shield of Kansas City
University of Kansas
health insurance marketing
social responsibility
