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Ashley Winton

Senior Vice President, Creative Services at Warner Chappell Music

Ashley Winton is the Senior Vice President of Global Creative Services at Warner Chappell Music. She has been instrumental in building the company's global creative services arm from the ground up over the past four years. Her role involves helping songwriters explore non-traditional opportunities such as writing for film and TV, securing brand partnerships, and engaging with short-form content and Web3 technologies.12

Career Background

  • Early Career: Winton began her career as an executive assistant at Reveille (later Endemol Shine North America), where she transformed the music publishing business from a $40,000 to a $1.5 million operation. She later built the sync department for SONGS Music Publishing on the East Coast.1
  • Professional Evolution: Winton has a history of creating roles from scratch, including building music departments for TV production companies and National Geographic. Her experience spans supervising music for major TV channels like NBC, CBS, and MTV.1
  • Warner Chappell Music: At Warner Chappell, she focuses on amplifying songwriters' opportunities in a dynamic digital landscape. This includes partnerships with Web3 platforms to create new revenue streams and fan engagement opportunities.12

Personal Background

  • Early Life: Winton grew up in rural Minnesota and initially pursued a career as a performer. She and her twin sister formed a musical duo but eventually shifted focus to the business side of the music industry.1
  • Education: She majored in music business and marketing, which laid the foundation for her career in the industry.1

Professional Philosophy

Winton emphasizes the importance of being proactive and open to new opportunities in the music industry. She believes in empowering creatives and fostering a culture where people are motivated to do their best work.1 Her approach includes leveraging technology to enhance songwriter engagement and revenue streams.2

Highlights

Jan 10 · linkedin

Looking for a Sr. Director to help lead our Creative Services team in the UK. Job location is London, UK. Need someone who can work closely with our songwriters and catalog managers to develop and execute campaigns and content, with the goal of keeping our catalogs front and center, culturally.

Experience or knowledge in music publishing and digital marketing are key.

Apply online via this link:

Related Questions

What are some non-traditional opportunities Ashley Winton has created for songwriters?
How did Ashley Winton transition from being a performer to a music industry executive?
What challenges did Ashley Winton face when building the music department at Reveille?
How does Ashley Winton's role at Warner Chappell differ from her previous positions?
What lessons did Ashley Winton learn from her mentor, Howard Owens?
Ashley Winton
Ashley Winton, photo 1
Ashley Winton, photo 2
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Location

New York, New York