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Ashton Keys

Founder | CEO @ Athlytic | NIL Architect

Ashton Keys is a dedicated founder with a passion for tackling complex issues, driving innovation, and making positive changes in the world. He leverages empathy, a deep understanding of human needs, and continuous prototyping to ensure that he addresses the right problems and crafts effective strategies and visions for solutions. With a vast background in the sports and entertainment sector, Ashton has provided valuable support to renowned athletes, brands, and organizations in achieving their goals. Ashton studied Experience Architecture with a minor in Entrepreneurship and Innovation at Michigan State University and Manufacturing Technology at Cass Technical High School. Throughout his career, Ashton has been involved in various prestigious programs and positions, including TxO Cohort 3 at Andreessen Horowitz, Start Path Program at Mastercard, Founder/CEO of Athlytic, Equitech Cohort at Techstars, and many more.

Highlights

Athlytic pairs college athletes with brands under NIL rules - Crain's Detroit Business
Athlytic pairs college athletes with brands under NIL rules - Crain's Detroit Business
Tech Entrepreneurs Create Company To Help Student-Athletes Monetize Their Brand - Because of Them We Can
Ashton Keys
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Location

United States