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Ashwini Purohit

Staff Product Designer at Spotify

Professional Background

Ashwini Purohit is a talented designer specializing in Interaction Design and UI/UX, with a strong foundation in civil engineering. Her extensive experience spans several leading tech companies, demonstrating her versatility and commitment to creating user-focused designs. Having worked at renowned organizations such as Spotify and Facebook, Ashwini's expertise lies in transforming complex problems into simple solutions that resonate with users. Throughout her career, she has developed a keen understanding of human behavior, which informs her design choices and strategies.

One of Ashwini's key roles was at Spotify, where she contributed as a Staff Product Designer and was recognized for her innovative approach to design. She led projects that enhanced user interactions, resulting in improved user satisfaction and engagement. Her tenure at Managed by Q further showcased her abilities as a Lead Product Designer, where she streamlined design processes and ensured the alignment of product goals with user needs. Ashwini's time at Facebook as a Product Designer allowed her to hone her skills in collaborating with cross-functional teams, integrating feedback effectively, and delivering designs that drive business success.

Before establishing herself in the tech industry, Ashwini held several internships, including a notable role as a Business Technology Analyst Intern at Deloitte Consulting. These early experiences laid the groundwork for her meticulous attention to detail and ability to manage projects effectively. Additionally, her academic background in civil engineering from the University of California, Berkeley, provided her with a unique analytical perspective on design that few can match.

Education and Achievements

Ashwini’s educational journey began at Westview High School, where she first cultivated her interest in engineering before pursuing a Bachelor of Science in Civil Engineering at the prestigious University of California, Berkeley. This academic foundation equipped her with the technical knowledge and problem-solving skills essential for understanding complex systems and structures, both in real-world construction and in digital product design.

Since obtaining her degree, Ashwini has garnered a plethora of achievements throughout her career. Some highlights include:

  • Successfully leading design projects at various esteemed companies such as Facebook, Spotify, and Microsoft.
  • Developing a comprehensive understanding of user research methods and implementing these insights into design strategies, enhancing user experience significantly.
  • Mastery of multiple design tools, including Figma, Sketch, and various prototyping applications like Flinto and Invision, which have enabled her to create effective and engaging prototypes.
  • Consistently collaborating with product managers and other stakeholders to align design goals with business objectives, showcasing her strengths in both product and project management.

Skills and Areas of Expertise

With a rich portfolio of skills, Ashwini excels in multiple areas essential to product design:

  • Interaction Design: Crafting seamless user experiences that prioritize user engagement and satisfaction.
  • UI/UX Design: Focusing on user-centric designs that provide intuitive and accessible interfaces.
  • Prototyping: Utilizing tools such as Flinto, Invision, and FramerJS for developing interactive prototypes that effectively communicate design intentions.
  • User Research: Conducting customer interviews and site visits to gather actionable insights, leading to informed design choices.
  • Wireframing and Personas Creation: Developing clear, organized wireframes and detailed personas to guide design processes.
  • Web Technologies: Proficient in HTML and CSS, which enhances her understanding of design feasibility and implementation.
  • Project Management: Demonstrating strong organizational skills that facilitate the smooth execution of design projects from inception to completion.

Notable Experiences

Ashwini has served in various significant positions, demonstrating her leadership and expertise in product design:

  • Staff Product Designer at Spotify: Contributed to high-profile projects, driving user-centered initiatives that elevated the overall design experience for millions of users.
  • Senior Product Designer at Spotify: Focused on creating engaging interfaces that promote user interaction and loyalty to the platform.
  • Lead Product Designer at Managed by Q: Implemented design strategies that improved the company’s service delivery model, gaining recognition for her innovative solutions.
  • Product Designer at Facebook: Worked collaboratively with teams to enhance social connectivity through user-friendly experiences.
  • Senior and Product Designer at Zocdoc: Developed designs that simplified the healthcare appointment process, making it more accessible for users

Highlights

Aug 23 · linkedin

Calling designers & engineers! On Sept 26, our office is hosting Breakpoints 4, where we’ll chat about our experiences and best practices for building great relationships with engineers. On the panel we’ll have designers from Google, Spotify, Kickstarter, and myself (Managed by Q).

We invite designers and engineers of all levels to join us to meet, learn, and have a good time.

Snag a seat while you still can:

Jun 6 · linkedin

Zocdoc is hiring a Product Design Manager!! If you are interested or know an awesome candidate for this role in our NYC office, please check out the role and apply at https://grnh.se/token!

Related Questions

How did Ashwini Purohit transition from Civil Engineering to UI/UX design?
What projects at Spotify did Ashwini Purohit lead, and what impact did they have on user experience?
How has Ashwini's background in civil engineering influenced her approach to interaction design?
In what ways does Ashwini Purohit conduct user research, and how does it inform her design process?
What are some notable achievements of Ashwini Purohit in her product design career?
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Location

New York, New York, United States