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Asis Panda
Director of Design @ PayU Credit (Lazypay & Paysense)
Professional Background
Asis Panda is a seasoned professional in user experience design and design leadership, boasting over 10 years of extensive experience in the industry. Currently holding the position of Director of Design at Nova Benefits, Asis plays a pivotal role in shaping the product and brand design strategies that contribute to creating a more effective employee benefits environment, which, in turn, enhances workplace happiness and health. His career is characterized by a profound passion for scaling design teams and maximizing their impact on business outcomes, demonstrating an impressive blend of creativity and strategic thinking.
Prior to his role at Nova Benefits, Asis has held various prominent positions in renowned companies, demonstrating his versatile skill set and commitment to excellence in design. He has served as the Director of Design at LazyPay and PayU, where he further honed his expertise in design management and operational strategy. Additionally, his tenure as Head Of Design at Ola and Haptik allowed him to lead innovative design initiatives that not only improved user experience but also aligned seamlessly with business goals.
Having worked with industry leaders such as Healthline Media and Verizon, Asis has accumulated invaluable experience in product experience design, conversation design, and brand design. His diverse background equips him with the distinct ability to contribute effectively across various design disciplines. Asis also prioritizes the sharing of his knowledge with fellow design professionals and aspiring designers, engaging in mentorship, writing, and speaking at events dedicated to advancing the field of design.
Education and Achievements
Asis Panda's academic background laid a strong foundation for his successful career in design. He pursued a Master's degree in Information Science at Indiana University Bloomington, a program that inspired him to explore the intersection of technology and user experience. Alongside his Master's, he completed a Bachelor's degree in Information Technology at the Kalinga Institute of Industrial Technology, where he developed a robust understanding of the technological aspects underpinning user design.
Throughout his career, Asis has achieved numerous accolades and milestones. His ability to enhance user experiences through meticulous design strategies has resulted in significant improvements in product engagement and customer satisfaction across all organizations he's been part of. At Nova Benefits, for instance, the design processes implemented under his leadership have significantly contributed to an improved narrative around employee benefits, fostering a positive change in workplace dynamics.
Besides establishing robust design strategies, Asis has also shown an entrepreneurial spirit by founding Fivity Coffee Co. and Qonnect App Lab, reflecting his innovation and leadership capabilities within creative environments.
Contributions to Design Community
Asis Panda is not only an accomplished designer but also a dedicated community contributor. He actively shares his insights and experiences through a variety of avenues, including publications that highlight design best practices, methodologies, and innovative approaches. His commitment to mentorship showcases his passion for nurturing the next generation of design professionals, affording him the opportunity to impact aspiring designers positively.
By participating in events and discussions, Asis plays a key role in advancing conversations around user experience and design leadership, offering valuable perspectives grounded in his extensive experience working with diverse teams and projects. His enthusiasm for scaling design operations ensures that he continues to remain at the forefront of the design industry, influencing positive structural changes as a leader and innovator.
