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Assaf Amichai

Simply a Marketer | Ex-Kindergarten

Assaf Amichai is a marketing specialist currently working at Bell Statistics. He has over 8 years of experience in the field of marketing and has a background in education from The Hebrew University. His LinkedIn profile indicates a diverse skill set, emphasizing his role in marketing while also humorously noting a previous experience in kindergarten, which reflects a versatile career path.

For more details, you can view his profile on LinkedIn under the username assaffr .12

Highlights

Jun 25 · linkedin

Mom, I did it. I'm on Reforge.

I recently published a new artifact on Reforge - an OKRI matrix combining OKR and ICE frameworks for prioritizing and executing sales and marketing initiatives.

Check it out to learn more about the framework, when & how to use it, and how it all started (tl'dr, when mom & dad love each other, they kiss and hug and bring a new baby to the world): https://lnkd.in/drBu8aH5

#marketing #OKR #marketingstrategy #planning

Apr 4 · linkedin

Random manager: "Why aren't we on (random network)? We MUST be on (random network)! A friend o'mine posted something on (random network) and s.he's now a billionaire"

You: 😒 😖 😤 😡 🤬

When devising a mktg strategy w/o past data, deciding which channels to use, when & how much to spend is super-hard.

My approach:

Define & articulate the business goal.

Learn about the decision-making process of your target audience.

Deep dive into category benchmarks (business & channel).

Define your mktg Objectives & Key Results (AKA OKR framework)

Map ALL your options / potential initiatives, for each KR (AKA OKRi)

Map desired resources for each initiative.

Score & prioritize each initiative (AKA ICE score).

Get some sleep. Revisit.

Discuss your strategy w/ different stakeholders. Negotiate OKRi & ICE.

Execute.

Revisit & update your strategy when facing major (internal / external) changes.

Accept the fact that you might be wrong / the world is a random place / luck is a factor.

#marketingstrategy #performancemarketing #UA #brandmarketing

Related Questions

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Assaf Amichai
Assaf Amichai, photo 1
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Location

Israel