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Assaf Vaknin

Industry Head, Export, Apps at Google

Assaf Vaknin is the Industry Head, Export, Apps at Google Israel.1 He is an expert in the gaming industry and has spoken at various conferences about the state of the gaming market. In December 2022, Vaknin discussed the expected 6% contraction of the gaming industry, attributing it to changes in the external environment such as rising inflation, interest rates, and global events.1

Vaknin has provided insights on several aspects of the gaming industry:

  1. Market trends: He noted that while game downloads increased and play duration remained stable, overall spending decreased due to economic factors.1
  2. Future outlook: Despite the 2022 contraction, Vaknin predicted growth for the following year, with the market expected to reach $117 billion within five years.1
  3. Israel's role: He highlighted Israel's position as a global gaming center, noting continued investor trust in the Israeli gaming industry.12

At Google, Vaknin is involved in various initiatives:

  • Promoting Google's products for game development, including Android, Google Cloud, and Google Ads.1
  • Supporting a $25 million investment to encourage diversity in Israel's high-tech industry.1
  • Collaborating with Reichman University to establish the School of Tech Professions, focusing on gaming-related specializations.1

Vaknin frequently speaks at industry events, such as Calcalist's Gaming Conference, where he discusses trends and challenges in the gaming sector.2

Highlights

Aug 15 · linkedin

I'm hiring a 9 months Maternity Leave cover for my team in Tel Aviv and would love to interview candidates. If you have ~5 years of experience in Google Ads in the apps and gaming verticals - please reach out to me directly.

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Assaf Vaknin
Assaf Vaknin, photo 1
Assaf Vaknin, photo 2
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Location

Israel