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Aswani Nerella

Engineering Leader Specializing in E-commerce and Marketing Tech

Aswani Nerella is the Director of Engineering at Mixpanel, a position he has held since September 2022.1 Here are some key details about his professional background:

Career History

  • Current Role: Director of Engineering at Mixpanel (September 2022 - Present)1
  • Previous Positions:
    • Director of Engineering at Blueshift (April 2019 - September 2022)1
    • Engineering Lead at Blueshift (January 2016 - March 2019)1
    • Sr. Engineering Manager at Groupon (2014 - 2016)1
    • Member of Technical Staff at Groupon (2012 - 2014)1

Expertise and Achievements

Aswani has extensive experience in:

  • E-commerce and marketing technology1
  • Engineering leadership1
  • Mobile development: Built enhanced push notifications, universal links, and user tracking capabilities1
  • Product development: Owned product and roadmap for Blueshift Mobile & Blueshift UI1
  • CRM features: Built recommendations service and co-invented PLASMA DSL for hyper-personalization1

Education

Aswani holds a degree from Texas A&M University.1

Location and Contact

  • Based in the San Francisco Bay Area1
  • LinkedIn profile: linkedin.com/in/aswaninerella1
  • Work email: aswani.nerella@mixpanel.com2

Aswani Nerella has a strong background in engineering leadership, particularly in e-commerce and marketing technology sectors, with a focus on mobile development and product innovation.

Highlights

Sep 8 · linkedin

🚀 Mixpanel HackWeek 2023! 🚀 I am thrilled to share the incredible success of the Hackathon organized at Mixpanel! It was an unforgettable experience that brought our teams together in a unique and exciting way.💡

We kicked off the preparations with an amazing teaser video inspired by Terminator, featuring Alex Coleman as our charismatic star. The video not only built excitement but also set the tone for the exhilarating journey ahead! 🎬

Our Hackathon day arrived, and we were blown away by the extraordinary transformation of Ted into an AI bot! With the help of Matrix-esque video filters and bot-mimicking audio, he took on the role of the MC, guiding us through the event with style and enthusiasm. 🤖

The level of ingenuity displayed during the Hackathon was awe-inspiring! 💻 One of the most remarkable aspects of the event was the high level of participation we witnessed. We had 30+ project ideas during the initial kickoff, despite most of our teams working remotely. Over a period of 3 days, everyone unfurled their creative juices and raced to build something demo-worthy.

The projects presented during the final day demos were nothing short of phenomenal.

Our latest Spark project(https://lnkd.in/gnGHjSrm) was inspired by many of the projects demoed on the D-day.

Beyond the innovation and technical brilliance, the Hackathon provided a wonderful opportunity for our teams to bond and connect in a fun and relaxed setting. The camaraderie and friendships that flourished during the event will undoubtedly have a lasting impact on our work environment and team dynamics. 🤝

PS: This post is long overdue. Our hackweek took place in May. #mixpanel #hackweek #hackathon

Dec 9 · linkedin

Related Questions

What are some of the key projects Aswani Nerella has led at Mixpanel?
How did Aswani Nerella's role at Blueshift prepare him for his position at Mixpanel?
What is the PLASMA DSL that Aswani Nerella co-invented?
Can you provide more details about the In-App Messaging feature launched by Aswani Nerella at Blueshift?
What was Aswani Nerella's contribution to Groupon's eCommerce arm?
Aswani Nerella
Aswani Nerella, photo 1
Aswani Nerella, photo 2
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Experience

Director of Engineering at Mixpanel
Director of Engineering at Blueshift, Engineering Lead at Blueshift, Sr. Engineering Manager at Groupon, Member Of Technical Staff at Groupon, co-founder at tellstreet.com, Graphics SW Engg at Intel C at NVIDIA

Location

San Francisco Bay Area