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Aswani Nerella

Engineering Leader Specializing in E-commerce and Marketing Tech

Aswani Nerella is the Director of Engineering at Mixpanel, a position he has held since September 2022.1 Here are some key details about his professional background:

Career History

  • Current Role: Director of Engineering at Mixpanel (September 2022 - Present)1
  • Previous Positions:
    • Director of Engineering at Blueshift (April 2019 - September 2022)1
    • Engineering Lead at Blueshift (January 2016 - March 2019)1
    • Sr. Engineering Manager at Groupon (2014 - 2016)1
    • Member of Technical Staff at Groupon (2012 - 2014)1

Expertise and Achievements

Aswani has extensive experience in:

  • E-commerce and marketing technology1
  • Engineering leadership1
  • Mobile development: Built enhanced push notifications, universal links, and user tracking capabilities1
  • Product development: Owned product and roadmap for Blueshift Mobile & Blueshift UI1
  • CRM features: Built recommendations service and co-invented PLASMA DSL for hyper-personalization1

Education

Aswani holds a degree from Texas A&M University.1

Location and Contact

  • Based in the San Francisco Bay Area1
  • LinkedIn profile: linkedin.com/in/aswaninerella1
  • Work email: aswani.nerella@mixpanel.com2

Aswani Nerella has a strong background in engineering leadership, particularly in e-commerce and marketing technology sectors, with a focus on mobile development and product innovation.

Related Questions

What are some of the key projects Aswani Nerella has led at Mixpanel?
How did Aswani Nerella's role at Blueshift prepare him for his position at Mixpanel?
What is the PLASMA DSL that Aswani Nerella co-invented?
Can you provide more details about the In-App Messaging feature launched by Aswani Nerella at Blueshift?
What was Aswani Nerella's contribution to Groupon's eCommerce arm?
Aswani Nerella
Aswani Nerella, photo 1
Aswani Nerella, photo 2
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Experience

Director of Engineering at Mixpanel
Director of Engineering at Blueshift, Engineering Lead at Blueshift, Sr. Engineering Manager at Groupon, Member Of Technical Staff at Groupon, co-founder at tellstreet.com, Graphics SW Engg at Intel Corporation, Intern at NVIDIA

Location

San Francisco Bay Area