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Aswani Nerella
Engineering Leader Specializing in E-commerce and Marketing Tech
Aswani Nerella is the Director of Engineering at Mixpanel, a position he has held since September 2022.1 Here are some key details about his professional background:
Career History
- Current Role: Director of Engineering at Mixpanel (September 2022 - Present)1
- Previous Positions:
Expertise and Achievements
Aswani has extensive experience in:
- E-commerce and marketing technology1
- Engineering leadership1
- Mobile development: Built enhanced push notifications, universal links, and user tracking capabilities1
- Product development: Owned product and roadmap for Blueshift Mobile & Blueshift UI1
- CRM features: Built recommendations service and co-invented PLASMA DSL for hyper-personalization1
Education
Aswani holds a degree from Texas A&M University.1
Location and Contact
- Based in the San Francisco Bay Area1
- LinkedIn profile: linkedin.com/in/aswaninerella1
- Work email: aswani.nerella@mixpanel.com2
Aswani Nerella has a strong background in engineering leadership, particularly in e-commerce and marketing technology sectors, with a focus on mobile development and product innovation.
Highlights
🚀 Mixpanel HackWeek 2023! 🚀 I am thrilled to share the incredible success of the Hackathon organized at Mixpanel! It was an unforgettable experience that brought our teams together in a unique and exciting way.💡
We kicked off the preparations with an amazing teaser video inspired by Terminator, featuring Alex Coleman as our charismatic star. The video not only built excitement but also set the tone for the exhilarating journey ahead! 🎬
Our Hackathon day arrived, and we were blown away by the extraordinary transformation of Ted into an AI bot! With the help of Matrix-esque video filters and bot-mimicking audio, he took on the role of the MC, guiding us through the event with style and enthusiasm. 🤖
The level of ingenuity displayed during the Hackathon was awe-inspiring! 💻 One of the most remarkable aspects of the event was the high level of participation we witnessed. We had 30+ project ideas during the initial kickoff, despite most of our teams working remotely. Over a period of 3 days, everyone unfurled their creative juices and raced to build something demo-worthy.
The projects presented during the final day demos were nothing short of phenomenal.
Our latest Spark project(https://lnkd.in/gnGHjSrm) was inspired by many of the projects demoed on the D-day.
Beyond the innovation and technical brilliance, the Hackathon provided a wonderful opportunity for our teams to bond and connect in a fun and relaxed setting. The camaraderie and friendships that flourished during the event will undoubtedly have a lasting impact on our work environment and team dynamics. 🤝
PS: This post is long overdue. Our hackweek took place in May. #mixpanel #hackweek #hackathon
