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Aubrey Strobel
Head of Communications at Lolli
Professional Background
Aubrey Strobel is a seasoned communications professional with a robust background in broadcast journalism and marketing. With a Bachelor’s Degree in Broadcast Journalism and a minor in Marketing from New Mexico State University, Aubrey has cultivated a versatile career that blends her deep understanding of media with strategic communications expertise. Currently serving as the Head of Communications at Lolli, Aubrey demonstrates her leadership skills and proactive approach in managing communications for a forward-thinking organization.
Prior to her role at Lolli, Aubrey held various impactful positions at Wachsman, a global communications firm where she progressed from an Account Coordinator to Senior Account Executive. Her time there enriched her skills in client relations and campaign management, providing her with a solid foundation in strategic communications. Throughout her tenure, Aubrey’s merits were evident as she contributed significantly to client success and agency growth.
Effectively bridging her journalism expertise with corporate communications, Aubrey was also recognized as a Junior Reporter Program Finalist at Fox News TV. This recognition underscores her dedication to storytelling and her ability to deliver compelling narratives across different platforms.
Education and Achievements
Aubrey's educational journey at New Mexico State University played a critical role in shaping her career. There, she not only mastered the art of broadcast journalism but also enriched her skillset with a minor in marketing, establishing a highly relevant educational background designed for the dynamic media landscape. Her academic insights have clearly defined her strategic approach to communications.
In addition to her educational achievements, Aubrey has engaged with philanthropic efforts as a National Team Fellow at BerlinRosen, emphasizing her commitment to cultural activism and social responsibility. This role highlights her belief in the power of communication to drive social change and her dedication to supporting community initiatives.
Notable Achievements
With a proven track record of effective communication and client advocacy, Aubrey Strobel’s portfolio showcases several noteworthy accomplishments. Her ascension through the ranks at Wachsman exemplifies her determination and capability in the field, leading to her eventual promotion to a Senior Account Executive role.
In her earlier endeavors, Aubrey served as a Social Media Coordinator at Sports Marketing NMSU Athletics where she cultivated compelling narratives and engaged with diverse audiences, underscoring the importance of brand storytelling in today’s digital era. Additionally, her experience as a News Anchor and Multimedia Journalist at KRWG-TV News22 provided her with hands-on experience in delivering news content, ensuring she remains adept at communicating effectively in both broadcast and digital mediums.
Through her various roles, Aubrey has been at the forefront of developing strategies that resonate with audiences while maintaining the integrity and core values of the organizations she represents. Today, she continues to inspire and lead teams toward creative solutions and coherent messaging at Lolli, demonstrating the impact of strategic communications in today’s business environment.
