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Audrey Schappler
Analyst, Data and Analysis at Digitas North America
Professional Background
Audrey Schappler is a dynamic professional with a strong foundation in marketing and psychology, complemented by a concentration in European business. She graduated from James Madison University, where she honed her expertise in various aspects of marketing as well as psychological principles that drive consumer behavior. This unique blend of education equips Audrey with a comprehensive understanding of market trends and consumer insights, making her a valuable asset to any organization.
Currently, Audrey serves as an Analyst in Data and Analysis at Digitas North America, where she leverages her analytical skills to drive data-informed decisions. Prior to her current role, she gained valuable experience as an Email Marketing Associate at Wayfair, where she significantly contributed to the company’s marketing strategies. Her journey began with an esteemed internship at HubSpot, where she worked in the Integrations Platform Marketing team, gaining firsthand experience in a fast-paced tech environment.
Audrey is not just focused on professional roles; she has taken on leadership positions that showcase her dedication to the marketing field. She served as President and Vice President of Professional Development for the American Marketing Association at James Madison University, leading various initiatives that facilitated networking and career advancement for her peers. As a strong advocate for global perspectives in business, Audrey also enhanced her education through an enriching study abroad experience at the University of Antwerp, further embedding her understanding of international business dynamics. Her leadership extends beyond academia to various internships, including her role as a Marketing Intern at Spira Mailbox and her contributions to the JMU Case Competition Committee.
Education and Achievements
Audrey Schappler’s educational journey is marked by her dual degrees: a Bachelor of Business Administration in Marketing and a Bachelor of Science in Psychology from James Madison University. During her time at JMU, she not only pursued her academic interests but also engaged in a host of extracurricular activities that cultivated her practical skills in marketing and leadership. As President of the American Marketing Association, she organized events, developed marketing strategies, and empowered fellow students to network and grow within the industry. This role was pivotal in establishing her leadership presence among her peers, paving the way for her future roles in the industry.
Furthermore, her international experience studying at the University of Antwerp provided her with a global viewpoint that enriches her approach to marketing. Audrey’s combination of educational credentials and practical experience presents a well-rounded profile that is highly sought after in today’s competitive marketplace.
Notable Achievements
Audrey's journey is decorated with notable achievements that reflect her passion for marketing and commitment to excellence. Her leadership roles in the American Marketing Association at JMU not only established her as a respected figure among her peers but also allowed her to build a robust network of professionals within the marketing sector. As an intern, her contributions at HubSpot and Wayfair were instrumental in developing and executing campaigns that aligned with corporate objectives, showing her ability to adapt and thrive in various marketing environments.
Additionally, Audrey’s involvement in competition committees and other university initiatives highlights her proactive nature and determination to challenge herself while contributing positively to the campus community. Each role she has undertaken has equipped her with valuable skills, from data analysis and marketing strategy to collaboration and leadership. Her trajectory showcases a continuous pursuit of knowledge and a commitment to making a difference in the marketing field, positioning her as an emerging leader and a proficient professional ready to tackle future challenges.
