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Aurelia Heitz

Sr. User Experience Research leader at Lyft

Aurelia Heitz is a highly qualified professional with a strong background in User Experience Research. She has a diverse educational foundation, including a B.S. in Product Design and Engineering from Stanford University, as well as studies at Nielsen Norman Group and Stanford in Florence. Aurelia's career has seen her excel in various roles, notably as a Senior User Experience Researcher at Lyft and previously at Pinterest and Optimizely. Prior to her current role, she held positions in product management, design, and consulting, showcasing her versatility and expertise across different domains.

Highlights

Apr 28 · linkedin

This is a little nerve wracking for me since I rarely post, but here goes nothing!

Yesterday, Lyft let go 26% of its workforce. The previous several layoffs were really tough for me and gave me a lot of survivor’s guilt. On the flip side, I don’t have that guilt this time 😅 Now it’s my turn to metaphorically hand over my badge. (I can keep it, right??)

Despite various roller coasters, like many others, I’m very grateful for the past 4.5 years and grateful for all the wonderful colleagues, thought partners, mentors, leaders, and friends I've made.

Thank you especially to Kat Murray for bringing me into Lyft and believing in me throughout my entire journey; Audrey Liu and Paul Pattishall for being the most authentic, inspiring, and influential leaders I’ve worked with; Rhiannon Zivin, Kait Silva Forsythe, MDes, Jade Searchwell, Amanda Gelb, Zoë ✏️ Glas, Geena Graumann, Brittany Branscomb, Anand Subbarayan and the Pink team, the OG airports crew Eunice J., Betty Wang, Lily Sierra, and all my research siblings and XFN partners for making me a stronger researcher, mentor, leader, and partner.

The memories and learnings will always have a huge impact on my career and heart.

It’s a wild time to be alive.

Looking forward, I’m excited to start my new chapter! But first, I’m taking a little break, enjoying outdoor adventures, and cleaning my entire house. On the bright side, I now have more time on my hands for San Francisco Aid for Animals and Work on Climate 😊 That said, I’m #opentowork and I also #openmynetwork for everyone else also in a similar position 💚

Aurelia Heitz
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Location

San Francisco Bay Area