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Auren Hoffman

American entrepreneur and investor

Auren Raphael Hoffman, born in 1974, is an American entrepreneur, angel investor, and author, currently serving as the CEO and Chief Historian at SafeGraph, a company specializing in location data derived from mobile devices. SafeGraph provides detailed information about physical places and the movements of people, aiming to support businesses in creating location-based applications and analytics tools.1

Education and Early Career

Hoffman graduated from the University of California, Berkeley, with a degree in Industrial Engineering in 1996. During his college years, he founded Kyber Systems, which he sold shortly after its inception. He has since founded and led several companies, including Bridgepath Inc. and LiveRamp, the latter of which became a significant player in the data services industry before being acquired by Acxiom in 2014.12

SafeGraph and Controversies

Hoffman co-founded SafeGraph in 2016, and under his leadership, the company has faced scrutiny for its data collection practices, particularly regarding privacy concerns. In 2021, SafeGraph was banned from the Google Play Store due to policy violations related to data usage. Despite these challenges, Hoffman has emphasized the importance of ethical data sourcing and transparency in the company's operations.15

Personal Life

Hoffman is married to Hallie Alexandra Mitchell, an assistant U.S. Attorney. They married in 2011 and have been involved in various philanthropic and community initiatives.1

Contributions and Thought Leadership

In addition to his role at SafeGraph, Hoffman is known for his insights on data businesses and entrepreneurship, frequently speaking at industry events and contributing to discussions on the future of data and technology.345

Highlights

May 4 · twitter

how are people one-shotting iphone apps?
mine always has at least 20 bugs we need to work through

Apr 30 · twitter

birthdays are cool to celebrate -- but it is not really that hard to have another bday (other than don't die). a much better thing to celebrate is wedding anniversary. of course, celebrate your own. but great to celebrate others too. i love to send ppl messages on their wedding anniversary. of course, that can lead to awkward responses sometimes like "thank you for your anniversary emails every year. i regret to inform you that we've been divorced for 3 years" .... dohhhh!

May 19 · safegraph.com
Auren Hoffman: A Tale about Truth in Data - SafeGraph
Awning Emerges From Stealth With $9.3 Million - Silicon Valley Daily
Sep 23 · TechCrunch
Global Founders Capital leads $9.3M investment into Awning, a real estate brokerage for individual investors - TechCrunch

Related Questions

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How does SafeGraph collect and use location data?
What are Auren Hoffman's views on data privacy?
Auren Hoffman
Auren Hoffman, photo 1
Auren Hoffman, photo 2
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Location

Arlington, Virginia, United States