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Austin Church

Brand Strategist 🧠 Freelance Business Coach 👉 I help freelancers raise their confidence and income with principles, levers, and habits, not longer hours. DM me. #freelancing #freelancewriting

Austin L. Church is a seasoned entrepreneur and business coach with a background in English literature and marketing.

Initially embarking on a career in academia, Austin transitioned into the business world post his M.A. in 2008, due to the economic downturn.

Over the past 12 years, he has been involved in various entrepreneurial ventures, ranging from app development to founding a branding studio.

Austin has found success in freelancing, breaking the six-figure mark through strategic principles and habits.

His current focus lies in providing branding and strategy services to bootstrapped founders, writing a book on pricing for freelancers, and offering business coaching through Freelance Cake.

Austin's flagship program, Business Bootcamp for Freelancers, is designed to help freelancers learn the strategies that lead to six-figure incomes.

Through his coaching services, Austin aims to help individuals scale their work effectively and profitably.

Highlights

Sep 10 · linkedin

One thing no one tells you about being a freelancer or solopreneur is the Great Wall of Uncertainty.

It's not just that from time to time you'll be uncertain about the viability of your path, the adequacy of your capabilities, or fill in the blank.

No, we solopreneurs walk along the wall of it trailing our fingers against its rough surface.

And if you were to believe that you could scale the wall and be done with it once and for all, you'd be mistaken.

You'd make worse decisions. By pursuing certainty you wouldn't necessarily achieve stability. In fact, you'd probably miss the signals your mind, heart, and the market were sending.

You can't always trust your emotions to guide you. You can't wait until you've got feel comfortable with full confidence to act decisively.

At the same time, this solopreneur path can be lucrative and exhilarating, too. It's not all flinty-eyed resolve and belt tightening.

The point is, you've often got to decide and act when doing so feels dangerous. The 5 questions of Nike founder Phil Knight's "self-catechism" can help you.

I find myself reaching for them again and again.

Check them out in this week's LinkedIn newsletter.

Sep 7 · linkedin

What would you start doing differently right now if you knew your current circumstances weren't going to change for a while?

My wife asked me that question once, and it helped me to realize I wasn't doing what I could do because I wanted doing it to be easier.

So here's another question for getting at the same insight:

What do you know you need to start doing even if it's not easy?

Your next breakthrough is waiting, friend.

Austin Church
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Location

Knoxville, Tennessee, United States