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Addi Avinash Reddy

Growth Marketer (ABMer) at TCS: Championing enterprises to become autonomous by putting human connections at the center!

Avinash Addi is a skilled digital marketing enthusiast and brand builder with over nine years of experience in different areas of digital marketing. He has valuable experience in executing effective digital marketing campaigns that drive relevant traffic, generate sales-ready leads, build brand awareness, and thought leadership marketing. Avinash possesses broad knowledge of STP marketing fundamentals, SEO, SEM, SMM, PPC, Marketing Automation, Content Marketing, Storytelling, and Email marketing.

Avinash retains the ability to comprehend clients’ business nature, target markets, product or service positioning, and marketing goals to deliver measurable and tangible outcomes. He has effectively set up and optimized PPC and SEO campaigns for startups, small and mid-sized businesses worldwide, in different verticals, impacting their sales numbers positively.

Before joining Columbus A/S as Manager Marketing Campaigns, Avinash was Manager - Digital Marketing at ACI Infotech, Asst. Manager - Inbound & Digital Marketing at SmartSocialBrand.Com, Digital Marketing Analyst at ClicQA, Internet Marketing Analyst at TailCurrent, Sr Marketing Executive at Siddh Web Media, and Jr SEO at XEQTE.

Avinash Addi is a digital marketing expert who has studied SDP, Executive Education Programme - Digital Marketing for Business Growth, at the Indian Institute of Management, Bangalore, and holds a Bachelor's Degree in Computer Science from Maheshwara Institute of Technology. He is passionate about the synergy between marketing, technology, and sales, which he believes enhances any firms’ marketing objectives and produces tangible, measurable results.

Highlights

Jun 10 · linkedin

Below are a few important learnings from the LinkedIn B2B marketing event, and I am glad to have been invited.

Key findings from LI research, surveys, and reports:

  1. A great product has to become famous to capture market share and lead, leveraging the LinkedIn platform to become a memorable brand.
  2. A 10 second video ad works over a lengthy one
  3. Don't get your ad lost with a plain blue color background
  4. Leverage your second brand color (Ex: CTA)
  5. Incorporate soothing audio into your video for better engagement
  6. Even B2B brands can have brand jingles that become memorable
  7. Take full advantage of LI's upcoming features to target buying committees
  8. In your brand video, at least display and mention the logo 3 times
  9. Always more is more and more is good
  10. Publish great stories instead of stale ones for greater connection
  11. Enable conversion tracking to capture qualified leads; this will also enable you to have one view of your HERO journey
  12. I would recommend that with a deep pockets ad budget, you consider setting a revenue attribution model that will speak with your CRM data to give you data points and show how marketing investments influence business outcomes (for example, sales revenue, pipeline generated, and win rates).
  13. And many more

Thank you, Lisa S., for your support! Thank you, Kadambari Chakravarthi, for your invitation!

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May 5 · linkedin

I’m happy to share that I’ve obtained a new #LinkedIn certification: LinkedIn Marketing Strategy! https://lnkd.in/grfQzJws

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Location

Pune, Maharashtra, India