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Avvey Peters

Helping purpose-driven organizations make an impact

Avvey Peters is a seasoned leader with expertise in tech-based regional economic development and a mentor for various Canadian regional innovation organizations.

She has a strong background in brand management, PR, and communications, focusing on strategy development, planning, and implementation.

Avvey has a notable accomplishment of raising nearly $350M in support of entrepreneurial and economic development community initiatives.

Her skills encompass strategic communications, fundraising, PR, media relations, speech-writing, government relations, and advocacy.

With her specialties including strategy development, team leadership, innovation ecosystem development, government relations, and project management, Avvey is a versatile professional.

She holds an Ivey Executive Program certificate from the Ivey School of Business, a Master of Journalism degree from Carleton University, and a Bachelor of Arts in English - Rhetoric and Professional Writing from the University of Waterloo.

In her career, Avvey has held key positions such as Partner at NorthGuide, Chief Strategy Officer at Communitech, Vice President, Partnerships at Communitech, and Managing Director at Canadian Digital Media Network.

She has also served in leadership roles at various organizations like the Business & Education Partnership of Waterloo Region, University of Waterloo, and CTV Southwestern Ontario.

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Location

Waterloo, Ontario, Canada