Suggestions
Ayana Hefni
Product Manager at Al-Faisaliah Group (JSC)
Professional Background
Ayana Hefni is a distinguished strategic Product Manager with a vision to become one of the top 10 Forbes strategic Product Managers in the MENA region. With a robust background that spans diverse industries including Digital Marketing, Public Relations, and Product Development, she has truly made an indelible mark in the corporate landscape. Currently serving as a Product Manager at Al-Faisaliah Group, Ayana utilizes her exceptional skills and expertise to drive innovative product strategies, shaping the company’s vision in the competitive market.
Prior to her role at Al-Faisaliah Group, Ayana was the Product Manager at PLAYHERA, where she honed her skills in market analysis and product positioning. Her career commenced with a position as an Assistant Product Manager at RAUSCH AG KREUZLINGEN, quickly making a name for herself by contributing to successful product launches and enhancements. Ayana also held the position of Assistant Manager in Human Resources at Accor, enhancing her knowledge of team dynamics and workplace efficiency—skills that complement her product management capabilities.
Ayana’s diverse skill set has been augmented through her involvement in high-profile events which advocate for women entrepreneurship and creative digital initiatives. Most notably, she managed the INSOMNIA SAUDI event in October 2019, a landmark event that aimed to foster growth within the Digital Entertainment sector during Riyadh season 2019. This initiative not only showcased her leadership abilities but also demonstrated her commitment to empowering women in the workplace, further elevating her professional profile.
Education and Achievements
Ayana earned her Bachelor of Arts & Science degree in 2017 from Barry University in Miami, Florida, USA. Her education laid a solid foundation that has been instrumental in her career journey. Prior to her university degree, she completed an English Language and Literature diploma from THE SABIS INTERNATIONAL CHARTER SCHOOL and obtained another diploma in Hospitality Administration/Management from César Ritz Colleges Switzerland. This diverse educational background equipped Ayana with a multifaceted perspective on business and communication.
Her commitment to continuous learning and professional development is evident in her attendance at numerous esteemed forums and events, including Women Entrepreneurship Day in November 2017 at KAEC, the Misk Media Forum in February 2019, and the JOY Entertainment Forum and Misk Global Forum held in October and November 2019, respectively, both at Ritz Carlton Riyadh. These events not only reflect her proactive engagement with industry leaders but also showcase her passion for women's empowerment and digital transformation in business.
Achievements
Ayana's career is highlighted by various successful projects and initiatives that she has led or been a part of. Notably, she managed a significant Public Relations event in Tokyo, Japan, in collaboration with Arab News to announce a franchise agreement for a Gaming Application. This international exposure not only expanded her professional network but also enriched her understanding of global market dynamics.
In addition to her corporate responsibilities, Ayana is also known for her advocacy for women in leadership roles, particularly within the Kingdom of Saudi Arabia (KSA). Her participation in Women Entrepreneurship Day and events focused on empowering female leadership reflects her dedication to fostering an inclusive environment where women can thrive in business.
Moreover, Ayana's specialties encompass various critical aspects of product management. She has a keen eye for Product Development, marketing strategies, event organization, and communication both internally and externally. Her knowledge extends into social media management and SEO practices, making her a well-rounded professional capable of tackling multi-faceted challenges.
With a career defined by innovation, leadership, and a commitment to empowering others, Ayana Hefni is poised to continue influencing the landscape of product management in the MENA region and beyond. Her journey so far serves as an inspiration for aspiring professionals looking to make a difference in the ever-evolving business world.
