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Ayat Shukairy

Co-Founder at Invesp | Hope is not a strategy: Throwing things on your site and praying it sticks will not yield results

Ayat Shukairy is a successful entrepreneur and marketing expert with over 16 years of experience. She is the co-founder and managing partner of Invesp, an online marketing and conversion optimization company established in 2006.13 In 2016, Ayat co-founded FigPii, an all-in-one growth hacking platform.134

Ayat is also a best-selling author, having co-authored the book "Conversion Optimization," which combines marketing research with case studies to demonstrate principles for creating high-converting websites.13 She is recognized as an authority on marketing optimization and is an in-demand speaker who has presented at various marketing conferences worldwide.3

Throughout her career, Ayat has helped numerous companies improve their online sales and create engaging websites. Her client list includes notable names such as eBay, 3M, the Special Olympics, DISH Network, and Discovery.13 She is known for her expertise in conversion rate optimization (CRO) and has developed the SHIP method for optimization, which employs qualitative and quantitative activities along with psychology and behavioral marketing tactics.2

Ayat's LinkedIn profile confirms her roles as Co-Founder Managing Partner at Invesp (since August 2005) and Co-Founder at Figpii (since August 2016).5 She is based in the Greater Chicago Area and has over 500 connections on LinkedIn.5

Highlights

Nov 16 · theorg.com
Ayat Shukairy - Co-founder Managing Partner at Invesp | The Org
Nov 1 · ppchero.com
Ayat Shukairy - PPC Hero
Boost Your Website Conversions with Ayat Shukairy
Boost Your Website Conversions with Ayat Shukairy
Ayat Shukairy - Business of Software
Ayat Shukairy - Business of Software
Ayat Shukairy: Why “Customer First” Fails – And What To Do About It
Ayat Shukairy: Why “Customer First” Fails – And What To Do About It
Partner Plans - FigPii
Feb 18 · eventible.com
Speaker's Corner: Featuring Ayat Shukairy, Co-founder, Invesp
Speaker's Corner: Featuring Ayat Shukairy, Co-founder, Invesp
Mar 22 · deenpreneurs.net
Ayat Shukairy On Helping Companies Grow - Deenpreneurs
Ayat Shukairy On Helping Companies Grow - Deenpreneurs
Speaker: Ayat Shukairy | Content Marketing Conference 2022

Related Questions

What inspired Ayat Shukairy to transition from teaching to entrepreneurship?
How did Ayat Shukairy's experience at Invesp influence the development of FigPii?
What are some key strategies outlined in Ayat Shukairy's book "Conversion Optimization"?
How does FigPii's approach to A/B testing differ from other platforms like Unbounce or VWO?
What are some notable success stories from companies that have used FigPii?
Ayat Shukairy
Ayat Shukairy, photo 1
Ayat Shukairy, photo 2
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Location

Greater Chicago Area