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Ayla Newhouse

Helping organizations and individuals thrive, by design.

Ayla Newhouse is an experienced design leader with 18 years of experience in using design to transform teams and products.1 She is currently the Head of Design for Corporate Products Technology at the LEGO Group, a position she has held since September 2024.1 Prior to this, Ayla served as the Experience Director for Nordea Business at Nordea from October 2020 to September 2024.12

Throughout her career, Ayla has held various leadership positions in design:

  • Design Director (Interim) at Fjord
  • Lead Service Designer at Fjord
  • Service Design Manager for Money Coaching at Capital One
  • Principal Experience Designer at Adaptive Path

Ayla has a background in Communication Design from Emily Carr University of Art and Design and holds certifications as a Yoga Instructor, Life Coach, and LEGO® SERIOUS PLAY® Facilitator.1 Her entrepreneurial spirit and visionary approach to work have led her to create innovative solutions in various fields, including finance, voter engagement, and well-being.1

In her role at Nordea, Ayla's team won the Global Finance Best Corporate Mobile Banking App award for Denmark, Finland, and Sweden in 2023, and for all four Nordic countries in 2024.1 She is known for her ability to lead cross-functional teams, facilitate workshops, and mentor individuals at all levels.1

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Ayla Newhouse
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Location

Copenhagen Area, Capital Region, Denmark