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Azra Daniels

Director, Global Events at Figma

Azra Daniels is the Director of Experiential Marketing at Figma, located in San Francisco, California. She has been with Figma since May 2019, where she leads the events team and focuses on creating engaging experiences for the Figma community, particularly through the company's annual user conference, Config. Under her leadership, the event has grown significantly, attracting thousands of participants both in-person and virtually.12

Professional Background

Before joining Figma, Azra held several marketing and event management positions:

  • Marketing Events Lead at Intercom (July 2018 - May 2019), where she was responsible for executing global marketing events.

  • Field Marketing Manager at Dropbox (February 2016 - July 2018), focusing on marketing initiatives and events.

  • Employee Events & Experiences Coordinator at Dropbox (March 2014 - February 2016), where she managed internal events.

Additionally, she has experience in university fundraising and student affairs from her time at Colorado State University.14

Education

Azra holds a Bachelor of Science in Public Relations with a concentration in Event Planning and a Business Minor from San Jose State University (2007-2011). She also earned a Master of Science in Higher Education Administration from Colorado State University (2011-2013) .14

Skills and Contributions

Azra is recognized for her ability to blend creativity with strategic execution, enhancing community engagement through events. She emphasizes collaboration across various teams to ensure that Figma's events resonate with its user base, making them feel authentic and community-driven.35

Highlights

Nov 14 · figma.com
Config 2024: Designing a Better Conference | Figma Blog
Jul 25 · eventmarketer.com
How Figma Grew its Config Conference by 750% in Five Years

Related Questions

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What unique strategies does Azra Daniels use to engage virtual attendees at Figma's events?
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Azra Daniels
Azra Daniels, photo 1
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Experience

Director, Global Events at Figma (May 2019 - Present)
Marketing Events Lead at Intercom (July 2018 - May 2019), Field Marketing Manager at Dropbox (February 2016 - July 2018), Employee Events & Experiences at Dropbox (March 2014 - February 2016), University Fundraising at Colorado State University (July 2013 - March 2014), Division of Student Affairs, Student Advising & Events at Colorado State University (July 2011 - July 2013)

Education

Master of Science (MS) in Higher Education/Higher Education Administration from Colorado State University (2011 - 2013); Bachelor of Science (BS) in Public Relations with a concentration in Event Planning and a Business Minor from San Jose State University (2007 - 2011)

Location

San Francisco, California, United States