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B.A. Mariella Irivarren

Corporate Event Planner - Health & Wellness Advocate - Entrepreneur - Investor

B.A. Mariella Irivarren is the Manager of Event-Based Marketing at BMO Financial Group, where she plays a crucial role in organizing and executing corporate events. With over 12 years of experience in the events industry, she has developed a strong skill set in planning, logistics, and vendor management, particularly in the context of adapting to the post-pandemic landscape of meetings and events.1

Professional Background

Mariella's journey into event planning began in high school, where she organized various functions. Her passion continued through university, where she volunteered with an events team. This early interest laid the foundation for her career as a corporate event planner, allowing her to manage events from budgeting to execution.1

Key Responsibilities

In her role at BMO, Mariella collaborates closely with internal event hosts to create memorable experiences for employees and clients. This involves comprehensive planning that includes budgeting, timelines, logistics, and post-event reporting. She emphasizes the importance of being adaptable and prepared for unexpected changes during event execution.1

Insights and Adaptations

Mariella has shared insights on the evolving challenges in event planning, particularly regarding health and safety protocols post-COVID-19. She noted that while there were initial challenges with venue staffing and service standards due to industry-wide shortages, the enthusiasm for in-person networking has significantly increased attendance rates at events.1 Her approach involves understanding client needs deeply to select suitable venues and vendors while balancing cost-effectiveness with quality service.2

Personal Ventures

Beyond her role at BMO, Mariella is also involved in entrepreneurial activities. She co-founded Miski Brewing with her partner Ricardo Irivarren, focusing on creating gluten-free beer using quinoa. This venture reflects her innovative spirit and commitment to inclusivity within the craft beer market.3

Overall, Mariella Irivarren exemplifies a dedicated professional who has successfully navigated the complexities of event planning while also pursuing entrepreneurial passions.

Highlights

Jan 7 · bmo.com
Presentations and Events - BMO
A Powerful Partnership: BMO Bank and M&IW
Miski Brewing's Gluten-Free Beer Innovation - Canadian Business
Miski Brewing's Gluten-Free Beer Innovation - Canadian Business
Mar 13 · eventespresso.com
How To Be an Event Planner Without a Degree | Event Espresso
Aug 22 · blog.myhopskip.com
Experience Creators You Should Know - Mariella Irivarren - HopSkip
Experience Creators You Should Know - Mariella Irivarren - HopSkip

Related Questions

What are some of the biggest challenges Mariella Irivarren has faced in her career?
How did Mariella Irivarren adapt her event planning strategies during the pandemic?
What unique approaches does Mariella Irivarren use to find the best vendors for her events?
How has Mariella Irivarren's role evolved at BMO Financial Group?
What lessons has Mariella Irivarren learned about event planning that she would share with others?
B.A. Mariella Irivarren
B.A. Mariella Irivarren, photo 1
B.A. Mariella Irivarren, photo 2
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Location

Toronto, Ontario, Canada