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B.A. Mariella Irivarren
Corporate Event Planner - Health & Wellness Advocate - Entrepreneur - Investor
B.A. Mariella Irivarren is the Manager of Event-Based Marketing at BMO Financial Group, where she plays a crucial role in organizing and executing corporate events. With over 12 years of experience in the events industry, she has developed a strong skill set in planning, logistics, and vendor management, particularly in the context of adapting to the post-pandemic landscape of meetings and events.1
Professional Background
Mariella's journey into event planning began in high school, where she organized various functions. Her passion continued through university, where she volunteered with an events team. This early interest laid the foundation for her career as a corporate event planner, allowing her to manage events from budgeting to execution.1
Key Responsibilities
In her role at BMO, Mariella collaborates closely with internal event hosts to create memorable experiences for employees and clients. This involves comprehensive planning that includes budgeting, timelines, logistics, and post-event reporting. She emphasizes the importance of being adaptable and prepared for unexpected changes during event execution.1
Insights and Adaptations
Mariella has shared insights on the evolving challenges in event planning, particularly regarding health and safety protocols post-COVID-19. She noted that while there were initial challenges with venue staffing and service standards due to industry-wide shortages, the enthusiasm for in-person networking has significantly increased attendance rates at events.1 Her approach involves understanding client needs deeply to select suitable venues and vendors while balancing cost-effectiveness with quality service.2
Personal Ventures
Beyond her role at BMO, Mariella is also involved in entrepreneurial activities. She co-founded Miski Brewing with her partner Ricardo Irivarren, focusing on creating gluten-free beer using quinoa. This venture reflects her innovative spirit and commitment to inclusivity within the craft beer market.3
Overall, Mariella Irivarren exemplifies a dedicated professional who has successfully navigated the complexities of event planning while also pursuing entrepreneurial passions.


