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Babajide Okusanya
Leading product growth with data
Professional Background
Babajide Okusanya is an accomplished product leader with over 12 years of extensive experience in managing and developing innovative products across various sectors. His strategic approach to product management has led to an impressive 40% user adoption rate, reflecting his ability to identify market needs and develop solutions that resonate with users. He has a proven track record of leading global teams that drive the development of products generating more than $1 million in annual recurring revenue (ARR). With a strong focus on data-driven decision-making and cross-functional collaboration, Babajide has excelled in blending insights from UX, engineering, marketing, and various business areas to create product strategies that maximize success.
From the beginning of his professional journey, Babajide has embraced a diverse range of roles, allowing him to build a well-rounded skill set. His passion for leveraging product-led growth to catalyze scalable business achievements has been a hallmark of his career. Babajide has a unique perspective shaped by his experiences in different capacities, from product management to digital marketing and web development.
Education and Achievements
Babajide's academic credentials are impressive and reflect his commitment to continuous learning and professional growth. He holds a Master's degree in Business, Entrepreneurship & Technology from the esteemed University of Waterloo, where he honed his skills in business strategy and innovation. Additionally, he earned a Bachelor's Degree in Information Technology from the University of Cape Coast, solidifying his technical foundation.
Moreover, Babajide has also completed a Master of Business Administration (MBA) from the University of the People. This academic achievement further complements his breadth of knowledge in business strategy and management, enabling him to enhance the potential of the products he oversees.
Throughout his career, Babajide has been associated with several remarkable organizations, each contributing to his growth and expertise.
Achievements
- Senior Product Manager at Moving2Canada.com: At Moving2Canada.com, Babajide demonstrated exceptional leadership skills, managing comprehensive product portfolios that directly impacted user engagement and satisfaction.
- Product Manager at JideOkus S.r.l.: In this role, Babajide guided his company through crucial product launches and improved product frameworks, leading to increased profitability and user base expansion.
- Co-Founder & Lead Product Manager at MakersValley: His co-founding of MakersValley illustrates his entrepreneurial spirit, where he championed the development of innovative solutions that met market demands.
- Digital Marketing and Web Development: His role as a Web Developer and Digital Marketing Specialist at IT Convergence equipped him with the skills that are essential to successfully integrating marketing strategies with product development.
- Leadership Roles at AIESEC: Babajide held several significant positions within AIESEC, including Director of Marketing, Director of Information Systems, and Information System Manager. These roles allowed him to cultivate essential leadership qualities and implement strategic initiatives that propelled the organization forward.
Through his various roles, Babajide Okusanya has fostered product innovation, cross-functional teamwork, and a commitment to exceeding customer expectations. His journey has been characterized by a relentless pursuit of excellence and an unwavering dedication to enhancing user experiences through product-led growth.
