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Bala Kumaran
Brand Strategy Consultant | Technology Enabler | Growth | Investor | Advisor
Bala Kumaran, Founder & Director at Brandstory.in
Bala Kumaran is the Founder and Director of BrandStory, a digital marketing agency he founded in 2014 based in Bengaluru, India.13 BrandStory helps brands create successful digital stories through services like branding, social media, SEO, web design, and app development.1
Background and Experience
- Completed a Master's degree in Fashion Business Management from NIFT, where he studied retail, marketing, design and strategy24
- Previously worked in various brand management roles at companies like Marks & Spencer India, Mayat Clothing, Future Group, Landmark Group, Take Leap, and BHiVE Workspace24
- Served as Vice President of Corporate Strategy at FireTrack Safety And Solution Engineering from 2015-20214
- Currently a Partner/Advisor at KD Ventures since January 20234
Expertise and Approach
- Believes in a design-led, experimental approach to develop new, intuitive brand personalities for clients3
- Maps consumer behavior, market trends and interests to create unique brand identities3
- Develops websites, apps and drives brand journeys via social media management, digital marketing, SEO and online reputation management3
- Worked with over 500 brands across the US, Middle East and India in the last 10 years4
Vision for BrandStory
- Sees great opportunity in online reputation management and digital transformation as social channels evolve beyond just networking3
- Plans to launch a programmatic buying platform to provide 360 ad solutions for clients from one portal1
With his extensive experience in brand management and digital marketing, Bala Kumaran is leading BrandStory to help brands effectively communicate their personality and engage audiences in the digital space.134
Highlights
As someone deeply invested in nurturing a positive work culture at BrandStory Digital, I believe in the power of open conversations. I am sharing my take on appraisal season and how a collaborative environment can benefit both the employee and the organization with LiveMint.
Thank you, Ebony & Ivory PR + Nidhi Agarwal
Read here:
"Testing innovation is important," says Bidisha Nagaraj, Global VP of Marketing at Schneider Electric, in an exclusive conversation with Nidhi Agarwal on The India PR Show.
This is the first of many conversations with people who move the needle in India's PR, Marketing, Journalism, and Communications. This is the India Story.
Introducing you to The India PR Show, where we intend to spark conversations about what's trending, develop and disseminate knowledge, news, and opinions, represent the culture, and help strengthen the community through rich insights into Marketing and PR.
This is Nidhi Agarwal and my humble effort to bring you something meaningful. Please watch, listen, and share. Let us also know what your thoughts are and who you would want to see on the show next.
Produced by BrandStory Digital.
#publicrelations #marketing #journalism #india #podcast #theindiaprshow #tiprs #communications #theindiastory #entrepreneur #digitalmarketing #pr
