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Bala Subramaniam
Delivery Collective Inc.
Bala Subramaniam is a seasoned data-driven product, business, and technology leader with a strong background in product leadership and strategic vision. With a history of managing teams and developing products from 0-1 to scaling them, he has a proven track record of achieving results.
His specialties include product leadership, product management and strategy, user experience (UX), unit economics improvement, and growth. Bala Subramaniam is known for his expertise in driving business growth through innovative product strategies and enhancing user experiences.
He has a rich educational background, having studied at Dav Matriculation Higher Secondary School and College Of Engineering, Guindy. Bala Subramaniam's academic foundation complements his professional achievements and leadership roles.
Throughout his career, Bala Subramaniam has held key positions in renowned organizations. He has served as the Founder & CEO at Delivery Collective, Product, Transportation at Amazon, Advisor & Investor in self-employment ventures, Head of Product, Fulfillment at Instacart, and Director of Product/Engineering at Adara Inc.
Additionally, he has taken on significant roles at tech giants like LinkedIn and Microsoft, where he contributed in engineering and data science management capacities. Bala Subramaniam's diverse work experience has honed his skills in product development, data-driven decision-making, and leadership in dynamic environments.
Highlights
Deepak Tirumalasetty and I are excited to bring our expertise in running Fulfillment and marketplaces with Instacart and Amazon to local commerce delivery with this pre-seed round (linked below).
Delivery Collective's mission is to decentralize local commerce delivery and provide merchants with a delivery platform to service and connect with their customers. We are starting with Food delivery as the first vertical for a few reasons.
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Huge market - Restaurant sales are forecasted to exceed $1.1 trillion in the US in 2024. By 2030, $300 billion will be spent on online delivery and pickup.
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Challenging economics - 3 out of 4 restaurants are not profitable due to the high delivery commission to marketplace apps, and due to this, consumers end up paying >36% more as price markups, high service, and delivery fees (see our Home page for comparison)
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Lack of transparency - Restaurants don’t know who their customers are on Marketplace apps. They don’t own the customer data and cannot engage with them.
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Consumer behavior - 7 out of 10 restaurant orders are from their existing customers, and most consumers order from 3 to 5 restaurants only. More than 4 out of 5 searches in Marketplace apps start with the restaurant’s name. Hence, there is strong loyalty even in this fragmented space!
We just launched in a few Bay area cities—San Jose, Fremont, Newark, Dublin, and Pleasanton—with top brands like Idly Express. We aim to bring the Shopify effect to Food delivery, save ~6-10% of the restaurant sales as profits, and grow their direct delivery channel. Please reach out here if you are a restaurant.
Thanks to Bob Rosin, Neil Sequeira, Benjamin Ling, Kyle Lui, Ryan Gembala, Brandon Schram, Adam G, Paul Irving, and Jay Jayaraman (SaaaS - Saapad as a Service) for their continued support.
#FoodDelivery #Startups
