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Baldwin Cunningham

Vice President, Client Sales Lead at Time Warner

Marketer, hustler, builder. Forbes 30 under 30.

Highlights

Jun 27 · linkedin

At State Farm, our mission is to help people manage the risks of everyday life, recover from the unexpected, and realize their dreams. Yesterday, as I watched the NBA Draft Presented by State Farm, I saw powerful parallels to our purpose.

For these young athletes, the draft is not just about a moment of achievement—it's about a new beginning and a chance to turn dreams into reality. It's also about making decisions that will shape their futures, while facing uncertainties, and seizing opportunities.

It’s a privilege to be a part of this special moment. We’re thankful for our long-standing partnership with National Basketball Association (NBA) and the continued success of Overtime with back to back Top 10 lottery picks.

Here’s to new beginnings, big dreams, and the journey ahead! 🚀🏀

#ourstatefarm #nbadraft

Apr 17 · linkedin

Extracting value means approaching marquee ownership events like the WNBA (Women's National Basketball Association) Draft Presented by State Farm as a starting point and not a destination.

  • Jake from State Farm gave an exclusive behind the scenes look leading up to and during the event.

  • We partnered with Taylor Rooks to support storytelling throughout.

  • Jakes was the first person to congratulate Caitlin after she was drafted #1.

  • We leveraged Time Square to celebrate Caitlin’s accomplishments across an innovative, 3D installation.

  • To our partnership with HANG Media that offered an alternative live stream for fans to interact and chat live with their favorite athletes.

Thank you to our partners at the WNBA and ESPN for helping us celebrate the greatness of Caitlin Clark as well as give basketball fans more ways to see and experience this major moment in Women’s Sports. With 2.4m views and 300% increase in viewership, the moment is now!

#ourstatefarm

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Baldwin Cunningham
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Experience

Vice President, Client Sales Lead at Time Warner
Vice President, Client Sales Lead at Time Warner Inc.

Education

Leadership, University Of Virginia Darden School Of Business
Bachelors In Business Management, Business, Springfield College

Location

Manchester, Connecticut, United States